A career in media science can take you in several directions as it has many different facets. The programme includes study of journalism and mass communication, advertising, public relations, media management, and marketing communication, each of which have their own scope and opportunity for students with the required knack. NSHM is one of the top colleges in India offering B.Sc. degree in Media Science in Kolkata campus.

With the growing importance of the media industry today, the opportunities in this field are numerous and students need to work in a fast-paced and challenging environment. NSHM helps students gather hands-on-experience through academic & industry seminars and projects backed by intensive classroom learning. Activity clubs like ad club, radio club, debate club and drama & film club are aimed at instilling confidence and promote skill development among students. Interactive sessions with eminent Media Gurus, creative communication processes & personality enhancement through theatre & performance – all contribute to overall development of aspirants. At NSHM, there are various labs with state-of-the-art equipment to impart world class knowledge. AV Van, 3,500 sq. ft. Shoot Floor, iMAC Editing Lab, Post Production Lab with Power Mac, Audio Recording & Editing Lab with 16 track digital stereo recording console G5 and SD & HD VTR are some of them.

Programme Education Objective

  • Prepare students with knowledge and skills of print, electronic, and digital journalism, marketing communications, radio, event management, film and stage productions, photography, videography, other new media communications for various vocations and careers in journalism and media and entertainment industry.
  • Enable them to advance media studies strengthening the pillar of democracy, information & knowledge society and world peace by way of lifelong learning and practice in a multi-disciplinary and diverse settings in multiple roles as journalist, reporter, RJ, editor, producer, director, writer, presenter, media advocacy, event manager, etc. with utmost regard to ethics and social responsibility.

Career Opportunities

Proving its resilience to the world, the Indian Media industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry revenues are likely to exceed US$ 32.7 billion by 2019 from US$ 17.0 billion in 2014, growing at compound annual growth rate (CAGR) of 14.0 per cent between 2015 and 2020.

The media industry has diverse job opportunities in various fields-

  • Journalism – (Report/Edit – Print, Cyber, TV)
  • Advertising (Copy, Creatives, Client Servicing)
  • Public Relation
  • Film – conceptualization, camera/editing, screenplay (TV, Ad, documentary, corporate film, short film)
  • Radio – conceptualization, anchor, Programmer

Programme Structure

Core Curriculum


Print Media

Reporting, Writing, Editing, Re-writing, News Compilation, Media Laws & Ethics, Indesign, Quark Express

Electronic Media

Reporting, Writing, Editing, Re-writing, Anchoring, News packaging, MultiCam, PCR, Mac Setup, Media Law & Ethics

Photography & Videography

Still Photo, Composition, Frame, Shutter Speed, Aperture, Angles, Lights, Video Capturing, Video Editing, Photo & Video Journalism

Marketing Communication


AD planning, Creativity, Copy Writing, Visualisation, Agency Functioning, Client Handling and Relationship Building

Public Relation

Corporate Communication, Crisis Management, Press Release, Organising Press Conference, Arranging Exhibitions

Event Management

Planning, Organising, Executing and Implementing various internal and external events.

New Media

Cyber Media

Online Reporting, Writing, Editing, Headline Writing, Online Polls, Cyber Laws, IP Infringement, Hacking, Copyleft, Cyber Crimes, Bullying

Digital Marketing

Pay per click advertisement, Search Engine Marketing, E-mail marketing, content marketing, offsite content, social media content and analogue & digital aesthetics of visual communication

Film & Stage Production

Film Studies

Theories, World Cinema, National, Regional Cinema

Film Making

Pre Production, Production, Post Production

Stage Production

Production Planning, Theatrical Logistics, Drama, Acting, Performance

Programme Type - UG

Duration - 3 or 4 years

Minimum Eligibility - 10+2 pass from any board with English as a subject. Students from any stream can apply.

Degree Awarded By -

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