In this era of cut-throat competition, most firms look for potential employees who not only possess skills to perform the job but also have the capability of making business decisions. No matter which industry you serve, there is no alternative for applying well-thought strategic, operational and tactical decisions.

NSHM offers one of the best MBA programmes in India that has been designed to groom the next generation of business managers. This is one of the top MBA programmes in India that will equip students with the latest knowledge tools to counter the challenges of the constantly transforming business world and train them in latest industry practices and skills. At NSHM, we facilitate placements with best of brands across the country and our extensive industry network will help the students to get job opportunities that will suit their profiles.

Programme Education Objective

  • Become a successful business professional with strong multidisciplinary knowledge and technical competence using the integration of knowledge and competence necessary for success in the profession
  • Develop interdisciplinary approach to analyse and solve complex problems, interpret data using modern analytical tools & techniques in the field of business, management, and technology
  • Attain the skill for understanding group dynamics with the objective to contribute positively towards collaborative activities and demonstrate the capacity for self-management and team work through effective communication
  • Pursue a career in lifelong learning with personal and professional growth, superior work ethics and character towards sustainable betterment of the society by engaging in self learning and practice

Career Opportunities

Master’s in Business Administration (MBA) nowadays is the highest in-demand post-graduate programme as it makes the aspirants eligible to get a managerial position in an existing organisation and empowers them with skills required to start a new business venture or become an entrepreneur. It hones their expertise in various sectors of management. On completion of their programme, based on their specialisation, students can be employed as:

  • Marketing—Marketing Manager, Marketing Research Analyst, Advertising or Promotions Manager, Social Media Manager, Product/Brand Manager, Media Planner, Sales Manager, Public Relations Specialist, Meeting/Event Planner, Marketing Coordinator, Customer Service Representative, Sales Representative
  • HRM— Human resources manager, Benefits administrator, Payroll specialist, Training coordinator, Compensation specialist, Training manager, HRIS specialist, Employee relations manager, Benefits manager,
  • Finance—Investment Banker, Financial Analyst, Venture Capital Analyst, Portfolio Manager, Risk Analyst, Economic analyst, Credit Analyst, Broker and Trader
  • Business Analytics – Data Architect, Data Scientist, Data Analyst, Quantitative Modeller, Financial Analyst, Operations Research Analyst
  • Logistics – Logistics Analyst, Customer Service Manager, Logistic Manager, Inventory Control Manager, Logistics Engineer, Logistic Service Salesman, Supply Chain Manager, Purchasing Manager, Systems Support Manager, Transportation Manager, Vendor Managed Inventory Coordinator, Warehouse Operations Manager

Programme Structure

Core Curriculum


Integrated Marketing Communications (IMC)

IMC and its environment, setting of IMC objectives, formulating an IMC budget, evaluating creative strategies, analysing behavioural factors, and influencing the effectiveness of communications-convergence for buyer’s decision support.  

Marketing Research

research design, survey methods, experiments, measurements, data collection and analysis using experiential learning around a marketing research theme

Consumer Behaviour

factors influencing consumer behaviour, relating internal dynamics such as personality, perception, motivation, and attitude to the choices that the consumers make, practical exposure in preparing a research report on consumer behaviour issues as per an assigned template

Sales & Distribution

modern theory of distribution with emphasis on logistics and supply chain, ERP environment, Sales & Distribution in the realm of new age digital and social media, and services marketing

Product & Brand Management

metrics for determining success in implementation of product and brand strategy – critical information handling, quick-wins and long-term value, and activity plan on actuating brand strategy for a hypothetical organization directed towards external and internal consumers 

International Marketing

EPRG framework model (Ethnocentric, Polycentric, Regiocentric, and Geocentric) of international marketing, documentation for international trade and commerce, various international bodies in bilateral and multilateral trade promotions

Management Information System

Managing Digital Platforms

business models for digital platforms, product platforms integrated with collaborative computing technologies

Systems Analysis and Design

stuctured analysis and structured design, system development life cycle, Object Oriented Development, entity relationship diagram, Context and data flow diagram, Relational Database System, and relevant case studies in healthcare information system design and development

Data Warehousing

usage of data warehouse and data mining technology to handle massive quantities of historical data, business information for decision making.

Managing Software Projects

importance software project management in various domains, description of software project life cycle, different knowledge areas of software engineering and strategic project management

Managing Digital Innovation and Transformation

digital customer-behaviour, building data as a strategic asset, conceptual idea of big data, and digital transformation methodologies

E-Commerce and Digital Markets

different models of e-Commerce, m-Commerce, advantages and disadvantages, concepts and applications of cloud technologies, ERP and eCommerce securities

Human Resource Management

Organizational Behaviour

personality, perception,motivation, attitudes, beliefs, values,leadership, how groups behave in organizations, cross cultural management, organizational design, Team dynamics, cross-disciplinary integration and strategic perspective, organizational conflict and organizational change,

Manpower Planning, Recruitment & Selection

methods & techniques, job analysis, job evaluation, planning, recruitment, selection, training & development, performance appraisal, compensation management, industrial relations, Strategic HRM, International HRM, HR accounting, HR audit, discipline and grievance management.

HR metrics and analytics

HR metrics, Stages of HR Analytics, Human Capital Management, HR Analytics and the HR delivery model, Data and Information needs for HR Manager, Human Resource Information System, Packages for Human Resource Information System.

Employee Relations & Labour Laws

“Employee Relations Management, Industrial Relations, Employee Discipline, Collective Bargaining, Trade Unionism in India, Laws and Acts relating to Establishment, etc.

Compensation & Benefits Management

Employment- Policy and Programmes, Reservation Rules, Labour Market, Employment of Contract Labourers, Concept of Wage and Compensation, Productivity and Wages, Employee Benefits, Employee Welfare and Working Conditions, etc.

Performance Management Systems

Performance planning, Monitoring, Developing:, Performance Appraisal, Potential Appraisal, Reward management, Competency Mapping, Employee Engagement, Balance Scorecard, Statistical analysis, etc.


Security Analysis & Portfolio Management

theories and practices of investments and portfolio management, technical and fundamental analysis of assets selection, risk estimation, return on assets, asset allocation, portfolio formation and optimisation, estimate risk and return of portfolio, measure of performance and rebalancing, etc.

Behavioural Finnce

how psychology affects the behaviour of investors and on the financial markets

Financial Derivatives

value of financial contract, derivative linked to an underlying asset’s value, instruments used for hedging, recourse to more assets in the financial and commodities markets, etc.

International Finance

financial interrelations between countries, domains of foreign investment, foreign currency exchange rates, globalization affects, other present and emerging aspects of International Finance

Cross-Disciplinary Integration and Strategic Perspective

To apply the perspective of their chosen concentrated area of study to develop fully-reasoned opinions on such contemporary issues as the need for innovation, integrity, leading and managing change, globalization, and technology management. Students shall be able to understand and implement strategies specifying the organization ‘s mission, vision, and objectives; developing policies and plans to execute the vision; and allocating resources to implement those policies and plans.


Global Perspective

assess and evaluate the dynamic internal and external elements of the competitive global environment, dynamics of global marketplace, Global-Local synergy, Global suppy chain and distribution, present and future of LPG, digital economy, key trigger of success for global companies – cases, opportunity mapping for new business start-ups and entrepreneurship, etc.

Environment and Sustainability

impact of businesses in societal and environmental contexts, sustainable development goals, addressing ecological concerns, ‘clean-green-lean’ entrepreneurship, new enterprises and innovation in existing enterprises, sustainability entrepreneurship – new ways creating value for customers, etc.

Data Skills

core data concepts, terminology, tools, real-world questions using data, data-driven decision-maker , analyse and communicate data for business-problem solving, and analytics using statistics in spreadsheets, Python, machine learning, and AI for becoming a more informed, critical, and data-driven decision-maker.

Communication skills

Empathy and Emotional Intelligence, resonance and resilience, behavioural skills, media and digital literacy, technical and business communication, listening, writing, and public speaking, design thinking, creative communication, image management, influencing and personal presence, social networking, etc.

Programme Type - PG

Duration - 2 years

Eligibility - Passed bachelor’s degree of minimum 3years duration

Valid score of CAT/WBJEMAT/XAT/MAT

Specialization - Marketing, Finance, HRM, Logistics and Business Analytics

Degree Awarded By -

Approved By -

Fee Details

  • Kolkata

Kolkata Admission + Alumni Fee of INR 45,000/- to be paid during Admission

Payment Date

Lump Sum PaymentYearly Payment Payment DeadlineSemester Payment
Within 15 days of Admission INR 5,84,250 INR 3,73,800 INR 1,98,600
By 30th Nov, 2021 INR 1,98,600
By 31st May, 2022 INR 2,49,200 INR 1,32,300
By 30th Nov, 2022 INR 1,32,300
Total Fees: INR 5,84,250 INR 6,23,000 INR 6,61,800

Download And Know More About The NSHM


Jyoti Raj Nair

Assistant Professor & Assistant Dean, Dept. of Business Studies

Master’s in Business Administration (MBA) nowadays is the highest in-demand post-graduate programme. Our MBA programme is designed to groom the next generation of business managers by equipping students with latest industry practices and skills. At NSHM, career assistance is provided through mock recruitment & interview sessions and providing constructive guidance to build proper resume. We facilitate placements with best of brands across the country and our extensive industry network will help the students to get job opportunities that will suit their profiles.

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