• International Exposure through the Student Exchange Programme with Malaysia University of Science and Technology(MUST) provides students with a global outlook for success
  • Live Case Studies program led by industry experts fosters skill building and provides valuable networking opportunities for comprehensive professional growth
  • Our collaboration with Calcutta Management Association (CMA), India's oldest management association, offers students a unique opportunity to delve into live case studies led by esteemed industry experts, engage in hands-on skill development and gain access to a platform for extensive networking
  • Business Skill Development through support for creating business plans and securing funding, certification in entrepreneurship, practical training, masterclasses and more
  • Strong Industry Connect helps to secure coveted positions for graduates in diverse fields, including Oil & Gas, FMCG, IT & ITeS, Banking & Financial Services, Healthcare & Hospital Management, and Consultancy
  • NCLAVE International Conference provides a platform to gain fresh insights from global experts and amplify research through esteemed publications
  • NSHM Business School has partnered with NEN (National Entrepreneurship Network), a division of the Wadhwani Foundation. This dynamic collaboration empowers management students with an entrepreneurial mindset.
  • The National Human Resource Development Network has collaborated with NSHM to provide internship and career development opportunities to NBS students.
  • Key Facts
  • Scope & Career Opportunities
  • Course Details

Key Facts


3 or 4 years






10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.


To complete admission online, follow the steps below:
  • - Fill up the online application form
  • - Sit for ENPAT and personal interview
  • - Receive selection letter via e-mail
  • - Pay admission fees


  • KOLKATA - BBA - Sports Management: INR 51,250 (Fees per semester)
  • DURGAPUR - BBA - Sports Management : INR 36,700 (Fees per semester)
-*The fee structure is different for international students.*-

Scope & Career Opportunities

With the advancement of globalization, multinational companies are finding their feet in India. Learning about business administration and management from the graduation level give students an edge in the industry and can be placed as:
  • -Sports marketing
  • -Athletic Director
  • -Event Manager
  • -Facilities Manager
  • -Sports agent
  • -Sports manager
  • -Event management
  • -Public relations Manager
  • -Sports Instructor

Course Details

Course Details as follows -

Course Breakup

  • Sports Training and Conditioning
    Fundamentals of Sports training process, preparation of sports persons, capacity building, high-performance training – fitness, strength, corrective and restorative exercises, conditioning, cardiovascular, etc. for various types of sports.
  • Communication
    Verbal, non-verbal, and writing skills, Visual-Auditory-Reading/Writing-Kinesthesis (VARK) communication styles, sporting spirit, interpersonal and behavioral skills.

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