• Live Case Studies program led by industry experts fosters skill building and provides valuable networking opportunities for comprehensive professional growth
  • Our collaboration with Calcutta Management Association (CMA), India’s oldest management association, offers students a unique opportunity to delve into live case studies led by esteemed industry experts, engage in hands-on skill development and gain access to a platform for extensive networking
  • Business Skill Development through support for creating business plans and securing funding, certification in entrepreneurship, practical training, masterclasses and more
  • Strong Industry Connect helps to secure coveted positions for graduates in diverse fields, including Oil & Gas, FMCG, IT & ITeS, Banking & Financial Services, Healthcare & Hospital Management, and Consultancy
  • NCLAVE International Conference provides a platform to gain fresh insights from global experts and amplify research through esteemed publications
  • NSHM Business School has partnered with NEN (National Entrepreneurship Network), a division of the Wadhwani Foundation. This dynamic collaboration empowers management students with an entrepreneurial mindset
  • E-Cell IIT Kharagpur & NSHM Knowledge Campus, recently signed a Memorandum of Cooperation under which institutes will collaborate on year-long initiatives to foster entrepreneurship among students from both the institutions.
  • Key Facts
  • Scope & Career Opportunities
  • Course Details

Key Facts


3 or 4 years





MINIMUM ELIGIBILITY FOR BBA (Bachelor of Business Administration)

10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.


To complete admission online, follow the steps below:

  • – Fill up the online application form
  • – Sit for ENPAT and personal interview
  • – Receive selection letter via e-mail
  • – Pay admission fees


Scope & Career Opportunities

Whether you pursue your BBA course in NSHM Durgapur or Kolkata, it is one of the most sought after professional career options where aspirants are offered several choices in terms of job roles and industries like:

  • -Tax Analyst
  • -Financial Auditing
  • -Business Analyst
  • -Financial Analyst
  • -Credit risk management
  • -Asset Management

Success Stories

Course Details

Course Details of BBA as follows –

Course Breakup

  • Product Development, Planning and Design
    Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioral analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business
  • Understanding Sales process and automation
    Sales process, sales structure, Structuring the sales organization, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution
  • Advertisement and implementation of Digital marketing Strategies
    Artistic and textual elements for effective advertisements and promotion, process and creation of advertising copy, creating unique advantage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM

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