International Exposure through the Student Exchange Programme with Malaysia University of Science and Technology(MUST) provides students with a global outlook for success
Live Case Studies program led by industry experts fosters skill building and provides valuable networking opportunities for comprehensive professional growth
Our collaboration with Calcutta Management Association (CMA), India’s oldest management association, offers students a unique opportunity to delve into live case studies led by esteemed industry experts, engage in hands-on skill development and gain access to a platform for extensive networking
Business Skill Development through support for creating business plans and securing funding, certification in entrepreneurship, practical training, masterclasses and more
Strong Industry Connect helps to secure coveted positions for graduates in diverse fields, including Oil & Gas, FMCG, IT & ITeS, Banking & Financial Services, Healthcare & Hospital Management, and Consultancy
NCLAVE International Conference provides a platform to gain fresh insights from global experts and amplify research through esteemed publications
NSHM Business School has partnered with NEN (National Entrepreneurship Network), a division of the Wadhwani Foundation. This dynamic collaboration empowers management students with an entrepreneurial mindset
E-Cell IIT Kharagpur & NSHM Knowledge Campus, recently signed a Memorandum of Cooperation under which institutes will collaborate on year-long initiatives to foster entrepreneurship among students from both the institutions.
Key Facts
Scope & Career Opportunities
Course Details
Key Facts
DURATION
3 or 4 years
PROGRAMME TYPE
UG
DEGREE AWARDED BY
MAKAUT
MINIMUM ELIGIBILITY
10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.
ADMISSION PROCESS
To complete admission online, follow the steps below:
– Fill up the online application form
– Sit for ENPAT and personal interview
– Receive selection letter via e-mail
– Pay admission fees
FEE STRUCTURE
KOLKATA – BBA: INR 63,750 (fee per semester)
DURGAPUR – BBA: INR 53,400 (Fees Per Semester)
-*The fee structure is different for international students.*-
Scope & Career Opportunities
Whether you pursue your BBA course in NSHM Durgapur or Kolkata, it is one of the most sought after professional career options where aspirants are offered several choices in terms of job roles and industries like:
-Tax Analyst
-Financial Auditing
-Business Analyst
-Financial Analyst
-Credit risk management
-Asset Management
Success Stories
Ipsita Bhattacharjee
TCS
Adila Muskan
Amazon
Antara Banerjee
UJJIVAN SFB
Annesha Dutta
HDFC Bank
Course Details
Course Details as follows –
Course Breakup
MARKETING AND SALES
RESEARCH BASED PROJECT
HRM AND FINANCE
Product Development, Planning and Design
Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioral analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business
Understanding Sales process and automation
Sales process, sales structure, Structuring the sales organization, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution
Advertisement and implementation of Digital marketing Strategies
Artistic and textual elements for effective advertisements and promotion, process and creation of advertising copy, creating unique advantage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM
Methodology & Design
Research design process, use of Observation / Participant Observation, Surveys, Interviews, Focus Groups, Experiments etc in creating the research design, qualitative and quantitative research, use of both Primary data and Secondary Data Analysis, questionnaire design, research survey-based and analysis project
Statistics based application and interpretation of raw / behavioral data to meaningful insight
collection, description, analysis, and inference of conclusions from quantitative data analysis, reviewing, processing, making inferences on the relations studied, and using them to conclude, role play as business data analyst – Textual, Statistical, Diagnostic, Predictive, Prescriptive Analysis using the data sets/cases from Marketing / Finance / HRM, etc., Business Research communication
Employee Management and Industrial Relations
Recruitment, Retirement, Separation of employees, Policy and practices – Personnel Management, Performance Management, Employee welfare, HR training and development, Industrial relations, etc., Digital transformation, Case studies
Accounting and Management of Financial Activities
Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software
The colours used in the logo White, Red and Black represent the three gunas: SATTVA, RAJAS and TAMAS respectively.
This SPANDA at the level of causal existence – KARANA SHARIRA, is depicted by the top petal in our logo. The other two consecutive petals depict the SUKSHMA and the KARANA SHARIRA forming the SHARIRA TRAYA. We can also extend this to depict the AVASTHA TRAYA of JAGRIT, SWAPNA and SUSHUPTI states.
Yoga etymologically means UNION / BALANCE – the dynamic equilibrium between the opposing forces in the microcosm as well as the macrocosm. The path of Yoga has been elaborated by our ancient texts as a technique, a path to realise the ultimate TRUTH underlying the fabric of this manifest existence. This process of Self- Realisation starts with the practise of discrimination between the SELF and the NON-SELF.
According to Swami Vivekananda “Each soul is potentially divine. The goal is to manifest this divinity by controlling nature, external and internal. Do this either by work, or worship, or psychic control, or philosophy – by one, or more, or all of these – and be free.
It is the Discriminative power : THE POWER OF CHOICE that characterises us human beings from other species. This is represented by the Red Dot in our logo, representing the BINDU of the Ajna Chakra. It is at this point that the cosmic consciousness, the subtle vibration that lies behind everything condenses, coalesces to a point: BINDU and emanates out to create the drama of life.
According to Ancient Scriptures, the spiritual energy depicted by a snake, lies dormant at the base of our spine in two & a half coiled state. That is what is depicted in our logo which has exactly two and half coils before it rises upwards.
The infinity depicts the ANADI ANANTA – SAT-CHIT-ANANDA BRAHMAN; that pure consciousness which is existence, consciousness, bliss.
Our logo looks like a yogi sitting in padmasana meditating. The two wings represent the IDAand PINGALA , which when united leads to the awakening of Spiritual Energy, which as we already explained, lies dormant at the base of the spine. The sadhana of the yogi is to awaken this energy till it reaches the Ajna, depicted by the red dot. From here starts the journey of the Higher Yoga, the real union.
Scientifically this can be corelated to the NEOCORTEX: the newer, most complex and evolved state of human consciousness.
According to yogic wisdom, we have been blessed with a human life after a journey of 84 lakh species, from the lowest state of manifestation of matter to the highest goal of KAIVALYA: liberation from the cycle of birth and death; merging back into the Cosmic Consciousness. Yoga is a methodology, a technology, a philosophy and a way of life that enables us to achieve this.
At SPANDA, we aspire to guide the true practitioners of yoga to aim towards this highest goal of human existence, through conscious evolution; by integrating the concepts of yoga in our day to day life.
Asatoma Sad-Gamaya Tamaso Maa Jyotir-Gamaya Mrytyor-Maa Amritam Gamaya Om Shaantih Shaantih Shaantihi
Lead me from the untruth to the Truth. Lead me from darkness to light. Lead me from death to immortality Om Peace Peace Peace.
A practitioner & teacher of yoga for over 25 years, she started her yoga journey from Bihar School of Yoga.
She has completed YIC CYAI & MSc in Yoga securing a First Class with Distinction from SVYASA Yoga University, Bangalore. She specialises in Therapeutic Yoga from the same university.
She also holds a MA in Economics from Annamalai University, Chennai.
She has completed RYT-200, RYT-300 : RYT500 from Yoga Alliance, USA
She is a Level 1 certified teacher of Kundalini Yoga as taught by Yogi Bhajan, Kundalini Research Institute, USA
She has studied Ancient Indian Scriptures from Harvard University’s online program.
She has studied Vedic Chanting under the tutelage of Swami Prajnatmatananda ji Maharaj who was heading the Dept of Indology at Ramakrishna Institute of Culture, Kolkata
She has studied Ashtanga Vinyasa Yoga at the prestigious KPJAYI Mysore under the tutelage of Saraswathi Jois (daughter of Vidhwan Pattabhi Jois).
She has studied Nada Yoga at ICYER, Pondicherry and was honoured with the title Yogacharini for the same.She has been the Senior Yoga Teacher at the prestigious Health Club ‘Solace’ in Kolkata.
She collaborates with ace golfer Indrajit Bhalotia and has trained golfers at Tollygunge Club under his Academy.
She collaborates with New-York based Yoga Teacher Eddie Stern, who is famously known as the yoga teacher to Dr Deepak Chopra.
She has conducted sessions in Corporate Houses and has remained Personal Trainer to A list Tollywood actors, industrialists, and Sportspersons.
In her free time, she involves actively in raising awareness for causes affecting the underprivileged society especially children & women.
Welcome to the NSHM Academy Library, where boundless learning and discovery await you. Whether you’re a student, faculty member, or staff, our mission is to provide you with the resources and support you need to excel in your academic and personal pursuits.
Our library houses an extensive collection of physical and digital resources. From textbooks and reference materials to scholarly journals and e-books, you’ll find a diverse range of information at your fingertips.
Our friendly and knowledgeable library staffs are always ready to assist you. Whether you need help with research, locating specific materials, or navigating our online resources, we’re here to support your information needs.
In the digital age, information literacy and digital skills are crucial. We provide workshops and one to one support to help you navigate online resources effectively and critically evaluate information.
We are committed for improving and enhancing your library experience. For any questions or suggestions, don’t hesitate to reach out to our staff or e-mail us on [email protected].
Remember, knowledge is power, and the doors of knowledge are wide open at the NSHM Academy Library.
We at NSHM are delighted to welcome you to our library. Library at NSHM is a vibrant space where community learning flourishes with reading and learning needs being fulfilled.
In the current era of digitization, NSHM Library has adapted and embraced digital resources to the fullest extent. With just a click of a button, you can access a wealth of knowledge from the comfort of your own home.
Our library features comfortable reading areas, study spaces, and meeting rooms where you can gather with friends or study in peace.
As the safe keeper of this sacred library space, we strive to facilitate not only the acquisition of knowledge but also the nurturing of intellectual curiosity, critical thinking, and empathy.
We cannot wait to welcome you to our library and provide you with a supportive and enriching environment for your reading and learning endeavors.
We value your input and suggestions. As a member of our library, your feedback helps shape our services and offerings. Be it a requirement of any particular book, or searching of specific information, please let us know and we’ll do our best to fulfill your request.
But a library is more than just books and technology; it’s a place for connection and discovery. That’s why we are excited to bring you a range of programs and events. From author visits and book clubs to workshops, there’s something for everyone.
If you have any questions or need assistance, please don’t hesitate to contact us at [email protected]
Happy reading!
Keep shining!!
