This course integrates multiple aspects of 2D and 3D art, interactive media and animation with professional experience. You’ll get hands-on training in modelling, design, texturing, animation, lighting and rendering for 3D design with Autodesk 3ds Max and Maya, the leading 3D software tools for professionals. You will learn:

  • Visual communication, as a graphic design student, exploring a field that’s essential in today’s information-rich world.
  • To design for print and the web with practical, hands-on training with the design software tools being used by today’s professionals.
  • The time-based art of the moving image, as an animation student, by making live action or animated films – or a hybrid of the two.

BMAG (B.Sc in Multimedia, Animation and Graphics) is a new age education course in computer applications spread over six semesters. The curriculum is designed to transform aspiring students into skilled professionals in Graphics Design, Animation and Multimedia.

Programme Education Objective

To prepare students with knowledge and skills of animation design from the perspective of theoretical grounding and its design applications for superior user experiences Besides, they will be able to explore design and animation as a creative pursuit using traditional and innovative mediums as creative professionals in employment and/or entrepreneurship in the areas of design strategists, information designers, interactive multimedia designers, graphic designers, video film designers, animators, merchandise designers, etc., or in higher learning and applications advancing the design of visual communication through interdisciplinary studies.

Career Opportunities

The collaboration of NSHM Knowledge Campus with Toonz Animation India further increases the scope of learning and career opportunities in this course.

The benefits are:

  • Specialized programs on VFX & Game Art.
  • Interactive training by experts using classroom & digital pedagogy.
  • Regular workshops with international professionals.
  • 9 months of NSHM campus training + 3 months of TOONZ – Trivandrum training for 12 months program.
  • Students will earn professional diplomas in addition to the regular University degrees using the same campus facility.
  • Opportunity to work on Live Projects like Graphic Design | Storyboarding | 2D Animation | 3D MTL| 3D Animation | VFX| Rotoscopy |Compositing| Motion Graphics | Game Art Projects at NSHM Toonz Production Studio.
  • Internship Opportunities with Toonz.
  • Final Placement to be facilitated by Toonz along with NSHM.

Programme Structure

Core Curriculum

Multimedia & Graphics Design

Design fundamentals and Visual representation

Basic elements and principles of Design, design perspectives, theoretical bases, aesthetics, visual stimuli, and representations

Graphic Design

Explore and understand various design forms, graphical representation, Graphic Design- Perspective, Process, and practice, Computer graphics, interfaces

Web Design

Understanding web Design, web technology, design methods, web standards, Concept of WWW, domain names, URL , web hosting , Browser-function and features, website development, web hosting

Design Production

Production methods for print, processes and materials, print production, design in the Digital age


2D Animation Production

Basic structure of animation film, making process and technique, yypes of 2D animation, modernization of 2D animation, structure of pre-production, production and post-production process, application of digital methods for 2D animation film making.

3D Animation Production

Understanding digital trends, emerging types of animation, principles of 3D animation, traditional and digital, 3D Animation tools and Techniques

Advertising & Branding Design

Advertising & Branding Design

Brand positioning, marketing mix, components, channels, processes, mediums, Integrated Marketing communication, strategic design, visual merchandising, retail design for brand promotion

Communication Design

creating desires and motivation, behaviors and responses, design psycology in comunication, feedback, impact

Design portfolio

importance of portfolio, different types of portfolio, methodology and methods, systematic development of individual project portfolio.

Programme Type - UG

Duration - 3 years

Minimum Eligibility - 10 + 2 passed in any stream from a recognised board. Candidates appearing for Class XII final can also apply.

Degree Awarded By -

Fee Details

  • Kolkata


Payment Date

One Time Payment Yearly Payment Payment Deadline Half-Yearly Payment
Admission Fee INR 50,000 INR 50,000 INR 50,000
Within 15 days of Admission INR 3,58,500 INR 1,93,700 INR 1,05,300
on or before 30th Nov, 2023 INR 1,05,300
on or before 31st May, 2024 INR 1,16,300 INR 63,300
on or before 30th Nov, 2024 INR 63,300
on or before 31st May, 2025 INR 82,500 INR 42,200
on or before 30th Nov, 2025 INR 47,100
Total Fees: INR 4,08,500 INR 4,42,500 INR 4,76,500
Course Fee including Admission :

* The fees mentioned above are only for students from India.
Please contact the admission counselor for a detailed fee structure for International Students.

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