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Faculty

Supriya Biswas

Supriya Biswas

Designation: Professor

PhD in Business Management from Calcutta University, MBA from IISWBM, PGDM in sales and marketing from Bharatiya Vidya Bhavan,  possessing 34 years of experience in CMC Ltd (merged with Tata Consultancy Services) in different IT projects in India, US, UK and Mauritius in the roles of IT consultant, project manager. He had also been associated with the education and training services of CMC Ltd.  Dr Biswas is an honorary member of PhD committee of management department of Birla Institute of Technology, Kolkata campus. He had acted as guest faculty in IISWBM, Prior to CMC, he was associated with the World Health Organization (camp Kolkata)  in their smallpox eradication project. He served for the office of the Director of Audit (South Eastern Railways) as an auditor. He has many publications in reputed national and international journals and authored a text book titled “Relationship Marketing: Concepts Texts and Cases” (Prentice Hall of India).


Educational Credentials:

PG Diploma in Marketing and Sales Management, MBA(Marketing), PhD in Business Management, Associate Diploma in General Insurance

Industry Experience:
Prof. Biswas has been for 36 years in varied companies – CMC Ltd., South Eastern Railways and World Health Organization.

Academic Experience:
He has been associated for 3 years with CMC Education & Training SBU and also with IISWBM. Has also addressed sessions for university & college teachers for UGC.

Research Highlights:
Dr. Biswas has authored the book ‘Relationship Marketing, Concepts Theories and Cases’ published by Prentice Hall of India. He has 4 national journal publications.

Two of them are:

» Gender Specific Study on Relative Impact Of Convenience and Non-Convenience Factors on Mobile Users’ Brand Switching In Kolkata, Indian Journal of Marketing, 2012.
» FDI Inflow in Indian Retailing – Growth Model and Challenges, Indian Journal of Marketing, 2010.

Significant Professional Achievements:
Dr. Biswas is an accredited Management Teacher from AIMA.