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Faculty

Dr. Somroop Siddhanta

Dr. Somroop Siddhanta

Designation: Assistant Professor

Industry Experience:

Dr. Siddhanta had a brief stint of 2 years in the pharmaceutical industry after his MBA, having been associated with organizations like Eli Lilly & Co. (I) Pvt. Ltd. and Piramal Healthcare, as Territory Manager based at Kolkata.

Academic Experience:

He has 12 years of academic experience. Prior to this he was associated with Bengal College of Engineering & Technology, Durgapur.

Area of interest:

Marketing Communications

Research Highlights:

Dr. Siddhanta has to his credit 7 International Journal publications and has presented papers in 5 Conferences (national and international), notable among which are:

Notable Journal Publications     :

  1. Neelotpaul Banerjee, Somroop Siddhanta. An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm’s Profitability: Evidence from India. Global Business Review (a Sage journal listed in Scopus); ISSN 0972-1509. 16, No.4, pp. 609 – 622. August 2015.
  2. Somroop Siddhanta, Neelotpaul Banerjee. The impact of promotional mix on profit in the B2B sector. Marketing Intelligence and Planning (an Emerald journal listed in Scopus); ISSN 0263-4503. Vol. 32, No. 5, pp. 600 – 615. August 2014.

 Notable Conference Publications:

  1. Somroop Siddhanta, Neelotpaul Banerjee. A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry. Proceedings of 5th IIMA Conference on Marketing in Emerging Economies, IIM Ahmedabad; ISBN 978-81-920800-1-7. pp. 48 – 52. January 9 – 13, 2013.
  2. Somroop Siddhanta, Neelotpaul Banerjee. An Empirical Analysis of the Impact of Marketing Communication on Profit in the Indian Cement Industry. Conference proceedings of 2nd International Marketing Conference, MARCON 2012, IIM Calcutta. e – Proceedings. December 28 – 30, 2012.

Educational Credentials:

MBA, Indian Institute of Technology (ISM); PhD, National Institute of Technology Durgapur; B. Sc. (Hons.), The University of Burdwan

Industry Experience:
Dr. Siddhanta had a brief stint of 2 years in the pharmaceutical industry after his MBA, having been associated with organizations like Eli Lilly & Co. (I) Pvt. Ltd. and Piramal Healthcare, as Territory Manager based at Kolkata.

Academic Experience:
He has 12 years of academic experience. Prior to this he was associated with Bengal College of Engineering & Technology, Durgapur.

Area of interest:

Marketing Communications

Research Highlights:
Dr. Siddhanta has to his credit 7 International Journal publications and has presented papers in 5 Conferences (national and international), notable among which are:

Notable Journal Publications     :

  1. 1.       Neelotpaul Banerjee, Somroop Siddhanta. An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm’s Profitability: Evidence from India. Global Business Review (a Sage journal listed in Scopus); ISSN 0972-1509. Vol. 16, No.4, pp. 609 – 622. August 2015.
  2. 2.       Somroop Siddhanta, Neelotpaul Banerjee. The impact of promotional mix on profit in the B2B sector. Marketing Intelligence and Planning (an Emerald journal listed in Scopus); ISSN 0263-4503. Vol. 32, No. 5, pp. 600 – 615. August 2014.

 Notable Conference Publications:

  1. 1.       Somroop Siddhanta, Neelotpaul Banerjee. A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry. Proceedings of 5th IIMA Conference on Marketing in Emerging Economies, IIM Ahmedabad; ISBN 978-81-920800-1-7. pp. 48 – 52. January 9 – 13, 2013.
  2. 2.       Somroop Siddhanta, Neelotpaul Banerjee. An Empirical Analysis of the Impact of Marketing Communication on Profit in the Indian Cement Industry. Conference proceedings of 2nd International Marketing Conference, MARCON 2012, IIM Calcutta. e – Proceedings. December 28 – 30, 2012.

Research Highlights:

Mr. Siddhanta has to his credit 5 International Journal publications and has presented papers in 4 Conferences (national and international) notable among which are:

» ‘A Study on the Impact of Marketing Communication on Profit in the Indian Pharmaceutical Industry’ presented at 5th IIMA Conference on Marketing in Emerging Economies 2013, IIM Ahmedabad.
» ‘An Empirical Analysis of the Impact of Marketing Communication on Profit in the Indian Cement Industry’ presented at 2nd International Marketing Conference, MARCON 2012, IIM Calcutta.
» ‘The impact of promotional mix on profit in the B2B sector’ accepted for publication in Marketing Intelligence and Planning – an Emerald journal.
» ‘The effect of Marketing Communication on Sales performance – a study on the personal care industry in India’, European Journal of Social Sciences; Vol. 28, No. 3, (2012), pp. 308 – 319.
» ‘An Econometric measurement of the impact of Integrated Marketing Communication on Sales in the Indian Cement industry’; European Journal of Business and Management; Vol. 4, No. 8, 2012, pp. 65 – 75.