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Master of Business Administration (MBA) (2 years, Full Time)

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  • MBA Specializations
    NSHM Business School offers dual specialization MBA, affiliated to the West Bengal University of Technology (WBUT) and approved by the All India Council for Technical Education (AICTE).

    Note: Each student should take three Major Specialization papers from any one group and one Minor Specialization paper from any other group (for both third & fourth semesters). All students of any one college can take only one paper as Minor Specialization from any group (apart from the Major Specialization group) in both the third & fourth semesters.

    A candidate can choose one major and one minor area of specialization. Following five areas of specializations offered are:
    Marketing
    Candidates with specialization in marketing, from NSHM enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals from our institute. Other specialized corporate positions like advertising manager, marketing communications manager, sales manager and PR director also interest our students.

    Finance
    Financial managers are the people in charge of overseeing and maintaining the financial strategy and history of a company. He/she is focused on strategy and money management. Finance has been one of the more popular choices for our MBA students.

    Most prospective jobs for MBAs with specialization in finance fall within investment banks, corporations, and security firms. Many financial management students also follow careers in the consulting industry.

    Human Resource Management
    MBA with specialization in Human Resources or HR enables an individual to pursue a career in Human Resource or Personnel Management. Our MBA programme with a specialization in Human Resources is undoubtedly one of the most effective ways for establishing successful career in HR departments of reputed companies. The course content is constantly updated in order to ensure real-world relevance.

    Systems
    A Systems specialization is primarily concerned with the integration of business processes with technology. A Systems related programme proves to be extremely beneficial for a career in this field. Our MBA with specialization in Systems focuses on areas like E-business, IT security,IT strategy etc. Our aim is to hone managers of tomorrow who can harness the latest advancements in technology to cater to the growing business needs of corporates across the globe.

    Health Care
    MBA with specialization in Health Care develops the management and business skills that students need to function effectively, within the health care industry. With specialization in Health Care Management, our students can prepare for mid-level or executive positions in the health care field. Health Care Management covers critical domains, such as, health care organizations, health care finance, quality, and data base management, health care infrastructure and health care strategic management.

    The Course Module
    West Bengal University of Technology (WBUT) Syllabus of MBA
    (The syllabus is upgraded from time to time by the university and NBS follows the syllabus prescribed by the university. The following syllabus is the current syllabus prescribed by the university and can be modified by WBUT).

    First Semester 8 Compulsory Courses
    Code Course Name No. of Credits Contact Hours Marks
    MB 101 Business Economics 4 40 100
    MB 102 Business Communication 4 40 100
    MB 103 Management Information System 4 40 100
    MB 104 Organization at Behaviour 4 40 100
    MB 105 Quantitative Methods 4 40 100
    MB 106 Fundamentals of Accounting 4 40 100
    MB 107 ISS & VA* 4 40 100
    MB 108 Business Law 4 40 100
    Total 32 320 800

    * ISS Indian Social Structure, VA – Values & ethics in Business

    Second Semester 8 Compulsory Courses
    Code Course Name No. of Credits Contact Hours Marks
    MB 201 Business Economics II 4 40 100
    MB 202 Organizational Behaviour II 4 40 100
    MB 203 Quantitative Methods II 4 40 100
    MB 204 Product & Operation Management 4 40 100
    MB 205 Management Information System II 4 40 100
    MB 206 Human Resource Management 4 40 100
    MB 207 Financial Management 4 40 100
    MB 208 Marketing Management 4 40 100
    Total 32 320 800

    Third Semester 2 Compulsory, 4 Specialization Courses and Project Work
    Code Course Name No. of Credits Contact Hours Marks
    MB 301 Management Accounting 4 40 100
    MB 302 Operation Research 4 40 100
    MB 303 Project Work and Viva Voce 8 - 100
    Specialization Four Courses: Three from one specialization and one from another specialization 16 160 400
    Total 32 240 700

    Specialization
    Code Course Name Code Course Name
    MM 301 Sales & Distribution Management HAS 303 Health Policy & National Health Programme
    MM 302 Advertising & Sales Promotion Do Do
    MM 303 Marketing Research SM 301 Database Management
    FM 301 Corporate Taxation & Tax Planning SM 302 System Analysis & Design
    FM 302 Corporate Finance SM 303 Computer Aided Management
    FM 303 Security Analysis & Portfolio Management HR 301 Employment & Compensation Administration
    HAS 301 Concept of Community Health HR 302 Human Resourse Planning
    HAS 302 Epidemology & analysis of Healthcare Information Data HR 303 Labour Laws
    Fourth Semester 2 Compulsory, 4 Specialization Courses and Project Work
    Code Course Name No. of Credits Contact Hours Marks
    MB 401 Project Management & Entrepreneurship Development 4 40 100
    MM 402 Strategic Management 4 40 100
    MM 403 Comprehensive Viva Voce 8 Nill 100
    Specialization Four Courses : Three from one specialization & One from another specialization 16 160 400
    Total 32 240 700

    Specialization
    Code Course Name Code Course Name
    MM 404 International Marketing HAS 406 Logistics Management in Healthcare Units & Storage and Distribution
    MM 405 Service Marketing Do Do
    MM 406 Consumer Behaviour SM 404 Software Management
    FM 404 Financial Institutes & Finance SM 405 E-Business
    FM 405 International Finance SM 406 Fundamentals of Networking
    FM 406 Derivatives & Risk Management HR 404 Industrial Relations
    HAS 404 Law HR 405 Organisational Development
    HAS 405 Planning, Organization & Management of Health Science HR 406 Human Resource Management
  • Graduate. Graduation with a valid score of MAT/CAT/XAT/WBJEEMAT or any all India level Management Aptitude Test (as applicable). Final year candidate can also apply.

  • 2 Years (Full Time)

  • SURAJIT BAG
    Maple Orgtech (I) Ltd.

    ‘From my experience I have learnt that students at NBS have the advantage of developing a cross functional knowledge base. The well designed courses along with the emphasis on case-based interactive learning prepares students to become business leaders of tomorrow. To develop leadership skills and techniques like Lateral Thinking, we had sessions under Peter de Bono, Dr. Tapan Panda (IIM Indore) and others. At NSHM a great emphasis is also given to developing Organizational Behaviour Skills for the students who are gearing up to step into the corporate world. I am happy to say that after graduating from NBS, I joined Maple Orgtech (I) Ltd.’

    SHUBHO GHOSH
    Nirmal Bang

    ‘As an ex-student of NSHM Business School I can say it is a management institute with an atmosphere that is extremely conducive to learning. I have gathered enormous knowledge, skills and ideas related to the Industry from my helping faculties who used to share their priceless knowledge with us. I am placed at Nirmal Bang. I feel proud to be a part of that institute which turned me to a man from a boy.’

    VIDYA VANJANI
    Kotak Mahindra Bank

    ‘Life at NSHM was truly a learning experience… I still remember the quote in the library which said, “Here knowledge is free, you just have to carry your own container”. This is so true at NSHM. The campus gives you all that you need or want from good infrastructure to great faculty members to opportunities to excel and so on. As far as my experience goes it’s been the one to remember for a lifetime. I am also happy to share that my NSHM education has helped me bag a lucrative job at Kotak Mahindra Bank’.

    SANCHARI SAHA 
    Videocon Group

    ‘Memories of the happy days spent at NSHM Business School will last a lifetime for me. Classes were extremely enjoyable, the faculty approachable and always ready to help, the campus itself was fantastic and we neve

  • Introduction

    1. What is the difference between MBA and PGDM program?

    The main difference between the two is that MBA is a degree offered by universities whereas PGDM is a post-graduate diploma offered by AICTE approved institutes. Indian universities can award MBA degrees as they come under the University Grants Commission (UGC). The other significant difference between them lies in the fact that while Universities follow the UGC format for course content, industry feedback and business relevance shape the course structure for reputed management institutes.

    2. How to select an institute for full-time MBA or PGDM program?

    While selecting an institute, the following parameters should be taken into consideration-

    * Accreditation of the institute
    * Placements records
    * Institute’s infrastructure
    * Specializations offered
    * Faculty
    * Industry interface
    * Alumni
    * Tuition fees

    Career Prospects

    Q. What are the career prospects after MBA?

    Marketing

    Marketing Manager: The marketing manager’s responsibilities focus on servicing and managing an ongoing relationship with existing customers.

    Market Research Analyst: Such professionals devise methods and procedures for obtaining the data they needed for designing, implementing and analysing market and provides support for the development of business along various verticals.

    Brand Manager: Brand management deals with promoting and positioning activities that require advertising and market research activities such as conducting surveys to understand consumer preference, buying habits etc.

    Sales Manager: As a sales manager you will be expected to discharge the following duties-
    • Prepare sales force objectives
    • Estimate demand and prepare sales forecasts
    • Prepare sales plans and budgets
    • Control and evaluate sales performances

    Media Planner: Media Planning involves designing a plan that shows how advertising time and space in selected media and which vehicles contribute to the achievement of marketing objectives in an advertising campaign.

    Product Manager: A product manager is responsible for the profitability and market growth of a product line.

    Finance
    After completing MBA in finance you may look out for:
    Jobs in banks, other financial consultancies and institutions in the capacity of –

    • Portfolio Manager
    • Financial/Securities/Investments Analyst
    • Credit Risk Management Analyst
    • Personal Financial Adviser
    • Financial Research Analyst
    • Consultancy services to corporate and government organizations

    Human Resource
    A HR personnel is expected to shoulder multiple responsibilities which include:

    • Recruiting employees
    • Arranging training facilities for employees
    • Employee career planning and appraisal
    • Preparing compensation policies and benefit programs
    • Maintaining union and labour relations

    Human resource being of foremost importance to any organisation, HR professionals often acts as counsellors in order to help employees deal with personal issues.

    Systems
    Systems management is the management of the information technology systems in an enterprise. As a systems manager one is required to do the following-

    • Monitoring and managing distributed IT resources
    • Configuring and maintaining systems and databases
    • Updating systems and related license management
    • Performance management and security management

    Healthcare
    A degree in healthcare management will help you to find jobs in numerous set-ups like – hospitals, biomedical start-ups, e-health ventures, lifestyle clinics, pharmaceutical firms, NGOs and health insurance companies. You can choose to work as a-
    • Medical Superintendent
    • CEO – Hospital / Nursing Home
    • Chief – Hospital Operations
    • Hospital Planning Adviser
    • Hospital Consultant for various Health Institutions, Govt. Departments, NGOs
    • Healthcare Management Executive
    • Hospital Quality Assurance Executive etc

    This sector will see the addition of a number of avenues in the future which will include the likes of medical tourism, telemedicine and healthcare informatics where graduates in this discipline can look forward to be suitably employed.

    Test Preparation

    1. How to prepare for management entrance tests?

    There are many good coaching institutes in a city which you should join to prepare for various management entrance tests. You could enroll for their regular or weekend classes and benefit from the mock tests which they conduct on a regular basis.

    2. Is it wise to take a crash course and test series at the last moment or study on my own?

    Taking a crash course in the last month doesn’t help. Taking a series of mock tests is a much better option. Solve previous year’s papers of various entrances including CAT, XAT, SNAP, IIFT, etc. In the last ten days, only focus on analysis.

    3. How to manage time between job and exam preparation?

    60-70 percent of the students studying in the premier B-school have work experience. So, managing a job and preparing for CAT is not that big a problem. Devoting two-hours daily through the week to your preparation will suffice. Reserve weekends exclusively for analysing tests and taking mock CATs.

    4. How to go about improving the Verbal Ability (VA) section?

    To achieve this, the speed of reading has to be increased. The best way to do this is to practice focusing on keywords that convey the meaning of a sentence. Do not spend more than 5 minutes on reading. It’s advisable to move on to the next question if you fail to understand the comprehension passage.
    The most effective way to improve VA, is to read as much as possible which should include editorials of leading newspapers and magazines.

    5. How to improve accuracy in CAT?

    The key to improving your accuracy is not to get worked up. Keeping your cool at the exam table is a must. Before attempting a question, read it thoroughly to understand what it is precisely seeking. There are bound to be questions that you are familiar with. So try and answer them as accurately as possible. Guesswork should be avoided as CAT has 1/3 negative marking.

    6. How to work on improving the test taking speed?

    Spending too much time on a single question is something you must avoid at all costs. While most of the questions will take more than three minutes others won’t. Instead of spending time on one problem, come back to the question later. Learn time management by taking mock tests and solving sample papers.

    7. How to decide, whether to attempt a particular question or not?

    Depending on how familiar you are with a question type, it is best to decide whether you should attempt it or not. Instead of wasting time, move on to the next question and solve it later while revising the paper. Do not devote more than three minutes on one question.

    8. Is it better to take more mocks per day or concentrate on individual subjects?

    Simply taking Mock CATs is not sufficient. It has to be followed up with a thorough analysis of accuracy, speed and question selection to reap maximum benefit. This will help you to figure out your strengths and weaknesses and improve your preparation. 2-3 mocks per week is a good count.

    9. How to analyze mocks and improve from one mock CAT to the other?

    To improve on your last performance, it is necessary to solve all the problems again in a non-time bound method. Your test report will reveal your position in sectionals and point out the areas you need to work on. Brush up your concepts and when you sit for the next mock, check if you have improved in those areas that had fetched you bad scores.

    10. Demotivated by Low Mock CAT scores; how to get the focus back?

    Mock CATs are only meant to help you prepare better for the main exam. Its sole purpose is to point out your weak areas so that you can work on them. With your mock CAT feedbacks, streamline your preparation and focus on improving your score instead of feeling demotivated. The key to a good performance on the final day is to stay positive.

    11. How many Mock tests to write, one month before CAT?

    Taking too many mocks might not leave you with enough time to analyse and assess your performance.2-3 mocks a week should be enough. The best option is to stay calm and focus on revising weak areas to improve final scores. In the last week of the exam it is better to stop taking mocks. It’s best to keep it to light revisions.

    Exams & Cut 0ffs

    1. What entrance tests need to be taken for admission in MBA or PGDM program?

    The various entrance tests a management aspirant can take are:
    CAT – Common Admission Test
    MAT – Management Aptitude Test
    XAT – Xavier Aptitude Test
    SNAP – Symbiosis National Aptitude Test
    NMAT – NMIMS Management Aptitude Test
    CMAT – Common Management Admission Test
    IBSAT – ICFAI Business Studies Aptitude Test
    IRMA – Institute of Rural Management Anand entrance test
    IIFT – Indian Institute of Foreign Trade entrance test
    GMAT – Graduate Management Aptitude Test

     

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