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BBA (Sports Management)



In today’s day and age, sports & recreation has evolved into a major money spinner. With players, franchises, fan following, security, publicity and so many diverse areas of operations, managing the elements around the sports itself has become a huge task.

[College Code Kolkata: NCMTKOL]    [College Code Durgapur: NCMTDGP]

BBA Sport Management
Course Level Graduation
Duration 3 Years
Eligibility 10+2
Type Degree

With this the demand for people with knowledge and expertise in the department has also grown phenomenally. Therefore, a Bachelor in Business Administration in Sports Management is a must to become the most valuable player off the field.

BBA in Sport Management course aims to emanate managerial level human resources to administer and manage issues, ideas, programs and events related to the industry of sports at all levels – from local to global.

With a strong base of theory, principles and business practices specific to the sport industry, our BBA Sport graduates will be prepared for everything.

Scope & Career Opportunities

Adventure Sports Manager:

Job Description: Sports tourism and adventure sports have been gaining importance simultaneously. This has made sports management a lucrative career option at worldwide locations

Sports Manager / Sports agent:

Job Description: The sports agent is a professional who guides an athlete through his professional career. He should be very knowledgeable about investments, business management and financial analysis and be up to date on trends in the sports he represents. As a sports agent you will have to keep a track of your clients’ schedules, look after activities such as their career progression, business promotion and even media and public relations.

General Manager – Sports:

Job Description: The general manager of a sports team is another option for those with sports management degrees. GM coordinates the activities of teams and athletic departments. They are responsible for the business aspect of the team organization in professional sports.

Athletic Director:

Job Description: The athletic director is the person responsible for oversight and administration of all athletic programs. They are mainly found in colleges and universities.

 Event or Facility Manager:

Job Description: Arenas and fields where sports regularly take place need people to manage them and ensure the proper maintenance of the facility. In these cases Event or Facility Manager are employed. He manages the staff that operates and maintains the venue and also works to book events and negotiates event contracts with sports teams or other organizations.


1st Year

  • English –I
  • Statistics – I
  • Computer Applications– I
  • Organization and Management in Sports
  • Foundations of Amateur and Prof. Sports
  • Language Laboratory
  • Computing Lab
  • English –II
  • Statistics – II
  • Computer Applications – II
  • Contemporary Issues in Sports
  • Ethics in Sports
  • Public Speaking on Assigned Topic
  • Computing Lab

2nd Year

  • Principles of Management
  • Business Communication
  • Financial Accounting
  • Sports Training and Conditioning
  • Leadership Principles in Sports
  • Managing Sports Events
  • Financial Management-I
  • Marketing Management-I
  • Human Resource Management-I
  • Advertising, Public Relation and Sponsorship in Sports
  • Sports Facilities Planning and Management
  • First Aid and CPR

3rd Year

  • Basics of Sports Medicine & Nutrition
  • Sports Marketing
  • Managing and Promoting Sports Events
  • Spectator Management
  • Funding in Sports
  • Project
  • Defence of Project
  • Sports Law and Risk Management
  • Psychology of Sports
  • Managing Sports Organization
  • Sports Media and Event Management
  • Administration of Games & Leisure Plex
  • Comprehensive Viva


10 + 2 passed in any stream from a recognised board. Candidates appearing for Class XII final can also apply.


3 years (Full Time)


  • Why Sports Management?
    New Horizons in Sports: To boost sports and lifestyle around it in India, many leagues have come up to bring out the best talents in the nation and give them a space to compete and develop themselves. The phenomenal success of the iconic Indian Premier League (IPL) in cricket planted the seed for similar league competitions in Badminton, Cycling, Football, Golf, Hockey, Kabbadi, Mixed Martial Arts, Tennis, Wrestling and so on. This directly translates to new investors, more fans, more spectators and increased revenues from ticket sales and so much more. To manage all of these, a new path of career opportunities have unlocked providing a new need for specialized skills and knowledge in sports with pay outs at par with other industries.Revenues & Popularity: The biggest Corporate houses have tapped in to this growing demand of sports management, which includes big names like Reliance Industries and Hero Motors to name a few. Add to that the active endorsement and involvement of celebrities, and you have glamour and allure of national and international brands.  The reach and visibility of these events make it very lucrative in terms of earnings and popularity. So whether it is the racing Grand Prix at The Buddh International Circuit or Pro Kabaddi League, if you’re an expert in sports management then you have a scope to earn big while the biggest names in sports will depend on you.Sport Means Business too: Sports Management is still mostly unorganized in India. As per a detailed study by National Skill Development Centre (NSDC), by 2022 India would need close to 4 lakh skilled professionals for overall team management. Just like any big business, sport teams and associations also need managers. This is evident from the fact that BCCI (World’s Richest Cricketing Body) has a full time CEO and All India Football Federation (AIFF) is making it obligatory for all Clubs in the National Football League to have a full time CEO to manage these Clubs.Professionals in Demand: There is a positive boost towards sport in India, which reflects in the total budget of sports development & education in India which currently stands at a staggering Rs. 3,118 crores.  However the industry has a dearth of skilled professionals to cater to this demand.
  • Who is a Sports Manager?
    A sports manager is someone who, apart from understanding the technical aspects, will also have an understanding of domain specific sports marketing, applicability of law, finance aspects, facility management and remain up to date with latest developments in sports research, healthcare, leagues and team management.A sports manager is required mainly by various Sporting Associations, Academies, Federations and League Franchisees. In addition to this Sports Marketing firms also need them (eg: Procam) as do channel broadcasters like Star Sports, Sony Set Max, Sony Six, Neo Sports, and many more.
  • What makes a good Sports Manager?
    You don’t need to be a player to know the game inside out. All you need is the passion and love for the game and knowing what’s best for the brand. Like any other business sports also works on bottom lines. So companies seek employees with knowledge and experience to match their passion for sports. The following are the major steps needed for this career:
    Step 1:
    Knowledge:  Educate yourself with the game and the players. A degree specialized in sports management helps because apart from the common areas like marketing, law, finance, and business management one needs a sporting perspective to apply the same in the management area.
    Step 2:
    Experience: This career demands trainings beyond classroom learning. Internship and industry exposure is essential to get ahead in the game. Every job will help you gain invaluable insights to understand the industry better and build a formidable resume.
    Step 3.
    Networking: Social media is your best friend in this area. Talk to people, build professional relationships, join fan clubs, attend industry conference, bottom line- circulate! At the end of the day – the more the better.
  • Who are the recruiters?
    Sport Management Companies:
    The biggest and popular names in sport management are Decathlon, JSW Sports, DNA Networks, Kooh Sports, PMG Procam International, to name a few.
    Apart from these there are close to 52 approved National Sports Federations and many more state & district level federations looking for these skills in order to promote the industry on the whole. This helps them achieve their core purpose in a seamless manner.
    Branding & Merchandising:
    Branding is almost essential in sporting events, and has always been considered a concrete way of connecting with end users. Merchandising today tells the stories of the sport and its icons and helps fans across globe connect with it. A Sports Management graduate will have the requisite skill set to excel in these areas and bring out the nuances of the game.
    Talent Management:  
    Prominent names in this arena are PMG Sports, Percept India & Rhiti Sports. They specialize in managing player portfolios w.r.t. contracts, endorsements, renewals and associations on national and international levels.

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