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2 Management Gurus. 1 Innovative Seminar.

Featuring Dr. Rajendra Nargundkar & Dr. Tapan K. Panda
Application of Business Analytics & Case Method for Enhancing Learning in Class Room

Business analytics is an emerging area which is finding application in various fields. Knowledge in this area shall equip faculty members to apply the concept of business process analytics and certain tools of market research viz. factor analysis, conjoint analysis and discriminant analysis, in enhancing their teaching and research competencies.

Role of case study as an effective instrument of course delivery is well established.The participants in the program shall learn how to write suitable case study for class room and how to present & discuss the same.


To equip participants with the knowledge of important statistical tools for data analysis To equip participants with the know-how of using SPSS for data analysis and interpretation. To expose participants to various methods of case study writing and administering the same to class room situation towards enhancing learning


The workshop will be application based with hands on exercise with cases on statistical analysis and interpretation with SPSS and different domain specific case study writing.


1. Dr. Rajendra Nargundkar, Director- IMT Nagpur | B.E. (Electrical), PGDM (IIM Bangalore), Ph.D (Management) Clemson University, USA | Previous assignment: Senior Dean Academics, IMT, Ghaziabad; Director, IFIM Business School, Bangalore; Professor of Marketing, IIM Kozhikode; Associate Professor, XIM Bhubaneswar.

2. Dr. Tapan K. Panda, Director Kotler Srinivasan Centre of Research and Professor of Marketing, Great Lakes Institute of Management, Chennai | MBA, Ph.D | Previous Assignments: Officiating Director, IIM Indore; Professor Marketing, IIM Lucknow & IIM Kozhikode.

Workshop Content

Day 1: Statistical analysis for business

Factor analysis, Cluster analysis, Conjoint analysis, Discriminant analysis, Predictive analysis, Business process analysis.

Day 2: How to write cases for class room discussion
How to present and discuss cases in classroom

Date: Monday (30th September, 2013) & Tuesday (1st October, 2013)

Time: 10.30AM – 5PM

Venue: NSHM Knowledge Campus, Kolkata

Participation Fees: Rs. 1500/- per participant
Payment may please be paid in Cheque, drawn in favor of ‘HCG Charitable Trust’

For Participation, Contact:

Prof. Somnath Banerjee ( 9674660798 ), mail: Prof. Mukul Mitra ( 9830145943 ), mail: