By NSHM | Jun 7, 2023

The Importance of Sustainable Tourism: A Master’s Perspective

Even though travel and tourism are two of the most exciting sectors, there is no doubt about their environmental impact. It is estimated that the travel and tourism sectors are responsible for not less than 8% of the total greenhouse emissions globally, giving rise to sustainable tourism. As a relatively new concept, there are a few doubts regarding the operations and success of sustainable tourism. So, if you are looking for the meaning of sustainable tourism or want to know about travel and tourism management colleges in Kolkata, this is the right place. 

This blog takes account of the importance of sustainable tourism and how a master’s course in this field can help make a difference in the future.   

Introduction to Sustainable Tourism 

Before going any further in the topic, it is critical to understand the concept of sustainable tourism and its importance in the current environment:

What is Sustainable Tourism?

As described earlier, there are hardly any controversies surrounding the greenhouse effect of tourism-related activities on a global scale. At the same time, it is impossible to curb travel and tourism activities as these are critical for economic growth and leisure. This is where responsible travel or sustainable tourism comes into the picture. 

It refers to travellers ensuring the most negligible impact on the environment, local culture, and resources. At the same time, they travel to different parts of the world. With this, the goal of generating income and employment is also achieved. Hence, the focus is on long-term benefits rather than short-term gains. 

Why is Sustainable Tourism Important?

Even though there was a little pause in the travel and tourism industry due to the pandemic, the sector has come out pretty strong in the post-Covid world. The industry is critical for the overall economic growth of a region, and it is equally essential to ensure that the potential environmental, social, and economic impact should be predominantly positive. The importance of sustainable tourism lies in mitigating such impacts and ensuring that natural and cultural resources are preserved. The concept is all about traveling responsibly and leaving a positive trail behind. 

The Role of a Master of Travel and Tourism Management in Sustainable Tourism 

Moving ahead, after understanding the concept of sustainable tourism, it is essential to know how higher studies, such as a Master’s in Travel and Tourism Management, can be critical in promoting sustainable travel worldwide. Here are a few points:

The Skills and Knowledge Gained from a Master’s Degree

The degree provides comprehensive knowledge and understanding of the industry and the need for sustainable practices. The program aims at equipping students with the latest developments in the sector, based on which sustainable measures can replace traditional practices. This is what the curriculum of the best travel and tourism management colleges in Kolkata consists of. 

The Influence of a Master of Travel and Tourism Management in the Industry

Successful candidates pursuing this course have proven to be a boon for the entire sector as their knowledge and skills are applied to change various factors and procedures in the industry. For instance, insistence on biodegradable products, usage of efficient vehicles, waste management, destination management, and protecting the interests of locals are a few examples where such professionals’ influence could be noticed. 

Implementing Sustainable Practices in the Tourism Industry 

Even though it sounds relatively simple, implementing sustainable practices in a complex sector such as tourism requires a strategic approach. This can include many actions, including promoting local culture and reducing carbon emissions. Various stakeholders will be included in the process, such as implementing energy-efficient hotel operations, promoting local artisans and vendors, or establishing guidelines for tourists to minimise environmental impact. 

The Future of Sustainable Tourism and the Master’s Role 

In this part of the blog, we shall consider the future of sustainable tourism and how a master’s degree can promote sustainability in this sector.  

The Future Challenges for Sustainable Tourism

There are numerous challenges to booming sustainable tourism. The most critical challenges that should be addressed urgently are over-tourism, managing resources responsibly, and adapting to new technologies promoting sustainability.

How a Master’s Degree Can Help Overcome These Challenges

A specialised course or degree in this discipline can ensure that we have a pool of professionals having the necessary knowledge and skills to anticipate and respond to these challenges. Such graduates will play a critical role in developing innovative solutions to climate-related challenges caused by tourism activities. They can also contribute to policy building and implementation.

In addition, this course can help inspire and educate others about the importance of sustainability, fostering a culture of responsibility and awareness within the industry. Hence, such degree-holders will be future leaders in promoting sustainable practices in the sector. 

Conclusion: The Path Towards Sustainable Tourism 

The importance of travel in ensuring the economic growth of a region cannot be underestimated. At the same time, it is essential to understand that travel must be sustainable, and travellers’ activities should be good enough to promote local culture and reduce carbon footprint. A systematic approach towards sustainable tourism is the need for the future for which a master’s degree in sustainable tourism can be the key. 

NSHM Institute of Hotel and Tourism Management is one of the best travel and tourism management colleges in Kolkata. Explore more to know about the course, faculties, and exciting career opportunities offered.