- KOLKATA 033 2403 2301
- DURGAPUR 0343 2533813/14
Overview
NSHM is one of the prominent MTTM colleges in West Bengal offering Masters of Tourism & Travel Management programme in Kolkata and Durgapur campus. This programme is a blend of theoretical learning and live projects, supported by mentors who are approachable, interested in students’ learning and who value the students input into their own learning process.
Through classroom and field lessons, students will be equipped to climb the corporate ladder with skill-set for international positions in the industry and knowledge on various administrative and managerial responsibilities. Apart from the extensive curriculum, this programme will also have some added benefits like – IATA training and certification in managing travel business, practical exposure through educational tour, research based assignments and research paper presentations. Industry interactions through campus workshops, seminars and internship opportunities will further help the students to grasp the subject as well as get accustomed with professional world.
This Program is offered in Blended Learning (BL) Mode
From the Academic Session 2021-22 a select list of full-time and regular MAKAUT degree programs, mainly at the post-graduate levels shall be offered in Blended Learning (BL) Mode
Blended Learning (BL) Mode Highlights
- More flexible, agile, & cost-effective. Targetted for Working Professionals.
- 100% Full-Time Regular Degree – this is not an Online Degree Program.
- At least 40% of the learning in face-to-face online mode will be with handpicked subject-area experts from all over the world.
- Online Evening Classes from Monday to Friday. (From 6pm – 9pm)
- Practicals & Lab sessions will be On-Campus (Weekends, 10 a.m – 4 p.m)
- University examinations and assessments will be as per the norms applicable to the traditional full-time and regular degree courses of MAKAUT.
Career Opportunities
NSHM Knowledge Campus is the Authorized Training Centre (ATC) of the International Air Transport Association (IATA) since 2007 and this allows us to help our students get acquainted with the various aspects of travel and tourism management industry. Students holding MTTM degree can work in:
- Destination Management Companies (DMCs)
- Leisure Management Companies
- Tourism Organizations
- Airlines
- Airports
- State Tourism Development Corporations
- Hospitality sector
- Cruise lines
- Travel BPOs
- Online Travel Companies
- Event Management Organizations
- Self-employment through entrepreneurship
Programme Structure
Core Curriculum
Tour Operation Management
Tourism Principles, Practices, Legal and Ethical Issues
fundamental tourism concepts, growth and development of tourism, potential mapping, measurement, impact of tourism, legal & regulatory framework of travel and toursim, different parties involves, Tourism Act and Package Tour Regulations, etc.
Tourism Products of India
fundamentals of tourism product, different tourism products and geographical features, natural and manmade tourism of India.
Tour Package
fundamentals of tour, components of tour, selling package tours and application of tour package in inbound and outbound tour.
Itinerary Planning and Costing
tour operations like itinerary preparation and costing of the tour package.
Tour Guiding and Interpretation
natural, cultural or historic values attached to places, conservation and ongoing protection of heritage, customer-delight.
ICT in Tourism
innovation and technology related to the growth, success and future development of tourism and approaches that effectively utilise technology and innovation within the tourism industry.
Tourism Entrepreneurship
fundamentals of entrepreneurship, travel and tourism cases on entrepreneurship, innovation and incubation, start-up creation, resources mobilization, policy, laws, and schemes related to entrepreurship
Airlines and Air Fare Management
Tourism Geography and International Tourism
physical and cultural factors influencing tourism as well as the geographic aspects of international tourism, locations of major attraction, underlying geographic, social and economic factors, sustainable development.
Airlines Management
overview of the airline industry and underlying marketing, financial, operational, and other factors influencing airline management.
Airfares Management
fare and rule components that define the airfare product, services and price: origin, destination pair, fare class, one-way, round-trip indicator, fare amount, validity dates, mileage and other rules.
Global Distribution System
computerised network system, global transactions between travel industry service providers, mainly airlines, hotels, car rental companies, and travel agencies.
Tourism Marketing Management
Services Marketing
business to consumer (B2C) and business-to-business (B2B) services, marketing of all types of tourism, hospitality, leisure and entertainment services, and transportation services.
Tourism Policy, Planning and Development
Planning for organized development in tourism, social, economic, and environmental advantages of the development progression.
Destination Marketing
tourism destination, information, education, awareness, promotion, and marketing, digital marketing, business growth – new and repeat visitors, and sustainable development.
Marketing Research in Tourism
systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services, identifying & assessing on how changing elements of the marketing mix impacts customer behavior.
Customer Relationship Management
fundamentals of relationship marketing, software system, managing interactions with existing as well as past and potential customers, different approaches to manage and analyse interactions with its past, current and potential customers.
Programme Type - Hybrid Mode (BL)PG
Duration - 2 years
Minimum Eligibility - Bachelor Degree
Degree Awarded By -
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