NSHM School of Media & Design was the first institute to receive the prestigious affiliation from MAKAUT (formerly WBUT) to award postgraduate degree in convergent media studies in the state. NSHM is one of the top colleges in India offering M.Sc. Degree in Media Science. This programme offers aspiring candidates a holistic learning opportunity with the best blend of classroom theories and hands-on-training, using state-of-the-art infrastructure under professional mentors.

Keeping in view the contemporary synergistic convergence in media, dual specialization is to ensure more confidence and add more value to a budding professional’s employment opportunity in a fast-changing media industry. Apart from imparting academic and practical knowledge, there will be case-study based assignments, academic excursion comprising of practical media exercise on diversified media domains like field research, other preproduction exercises, production techniques, reporting, photography, campaigning etc. Students will be provided with research opportunities in Print, Television, Web media as well as in Advertising and other PR related research. NSHM also provides internship opportunities and conduct intense industry interactions in diversified media domains to help students get a better grasp of the reality.

Programme Education Objective

  • Establish professionally in niche media domains of the diversified media industry.
  • Develop contemporary knowledge and skills by way of lifelong learning in domains like print, digital, television, radio, advertising, public relations and event management.
  • Attain higher positions of influence to ensure a just society that is environment friendly and adheres to the cause of sustainable development.

Career Opportunities

The industry revenues are likely to exceed US$ 32.7 billion by 2019 from US$ 17.0 billion in 2014, growing at compound annual growth rate (CAGR) of 14.0 per cent between 2015 and 2020. With a PG degree in Media Studies, students can choose to work as:

  • News Anchor
  • News Reporter
  • News Editor
  • Film Critic
  • Internet Marketing
  • Content Writing
  • Feature Writing
  • Image Consultancy
  • Photography
  • SEO Writing, Technical Writing for Web Media
  • Media Planning & Buying
  • Animator, Designer, Illustrator and Artist for across media
  • Cartoonist
  • Cinematographer, Vision mixer, Sound Engineer, Editor
  • Media Researcher for across media

Programme Structure

Core Curriculum


Print Journalism

reporting, writing, editing, re-writing, news compilation for Newspapers and Magazines, using QuarkExpress and/or in Design, etc. Besides, media laws and ethics

Audio-Visual Jouranlism

reporting, editing, news compilation, anchoring, and news packaging, using multicam, PCR, Premier Pro, Mac setup, etc. Beside, media laws and ethics

Digital Journalism

content writing and developing, content editing, aggregation, SEO and content management, using web technologies . Besides, Media laws and ethics

Marketing Communication


AD Planning, Creativity, Copy Writing and Visualization, Agency Functioning, Client Handling and Relationship building

Public Relations

Corporate Communication, Crisis Management, Press Release, Organizing Press Conference, arranging exhibitions

Event Management

Planning, Organising, Motivating and Controlling events — government, corporate, and other development and communication events

New Media

Cyber Journalism

Online reporting, online writing, online editing, headline writing, online polls, and leading Cyber Laws like defamation, IP infringment, contempt of court, hacking, copyleft, cyber crimes, bullying, etc.

Digital Marketing

Pay-per-click advertisement, Seach Engine Marketing, Email marketing, content marketing – offsite content, social media content, and other analogue and digital aesthetics of visual communication

Multimedia, Animation, and Graphics

2-D animation, 3-D animation, motion tween, frame rate, motion graphics, stop motion, 3-D modeling, 3-D scanning, and other multimedia editing, stoty boarding, JavaScript, Adobe Illustrator, Adobe Creative Suite, etc

Programme Type - PG

Duration - 2 years

Minimum Eligibility - Graduation

Degree Awarded By -

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