Product Development, Planning and Design
Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioural analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business
Understanding Sales process and automation
Sales process, sales structure, Structuring the sales organisation, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution
Advertisement and implementation of Digital marketing Strategies
artistic and textual elements for effective advertisments and promotion, process and creation of advertising copy, creating unique advatgage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM.