For management aspirants in India, BBA is one of the best programmes in management after 12th where the fundamentals of management and business are taught. While most degrees, especially at the bachelor’s level, are more about theory, BBA degrees are a combination of theory, practical knowledge application, and personality development. The BBA programme at NSHM is designed to train students as per the industry requirements.
Here, special tutorial sessions are conducted to help our students with subjects such as Mathematics and Statistics. Also, special attention is given to hone their soft skills and communication skills in English. Entrepreneurship studies and foreign exchange programmes are part of this programme that will open up various avenues for the students of this course. NSHM is offering one of the best BBA programmes in India that will provide a head start for candidates to develop management skills by taking them over the core areas of management.
BBA is one of the most sought after professional career options where aspirants are offered several choices in terms of job roles and industries.
Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioural analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business
Sales process, sales structure, Structuring the sales organisation, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution
artistic and textual elements for effective advertisments and promotion, process and creation of advertising copy, creating unique advatgage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM.
research design process, use of Observation / Participant Observation, Surveys, Interviews, Focus Groups, Experiments etc in creating the research design, qualitative and quantitative research, use of both Primiary data and Secondary Data Analysis, questionnaire design, research survey-based and analysis project
collection, description, analysis, and inference of conclusions from quantitative data analysis, reviewing, processing, making inferences on the relations studied, and using them to conclude, role play as business data analyst – Textual, Statistical, Diagnostic, Predictive, Prescriptive Analysis using the data sets/cases from Marketing / Finance / HRM, etc., Business Research communication
Recruitment, Retirement, Separation of employees, Policy and practices – Personnel Management, Performance Management, Employee welfare, HR training and development, Industrial relations, etc., Digital transformation, Case studies
Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software
(Semester & One-Time payment modes are also available.)
For students aspiring to venture into the world of management, BBA programme can open numerous job opportunities for them in multiple sectors. It covers all the core aspects of business like – marketing, sales, education, finance, human resources and so on. At NSHM, we offer knowledge and training in management and leadership skills so that our students can shine in various managerial roles as well as make their mark as a successful entrepreneur. With attractive salary packages and prestigious designations – the programme assures a better future for our students.