For management aspirants in India, BBA is one of the best programmes in management after 12th where the fundamentals of management and business are taught. While most degrees, especially at the bachelor’s level, are more about theory, BBA degrees are a combination of theory, practical knowledge application, and personality development. The BBA programme at NSHM is designed to train students as per the industry requirements.

Here, special tutorial sessions are conducted to help our students with subjects such as Mathematics and Statistics. Also, special attention is given to hone their soft skills and communication skills in English. Entrepreneurship studies and foreign exchange programmes are part of this programme that will open up various avenues for the students of this course. NSHM is offering one of the best BBA programmes in India that will provide a head start for candidates to develop management skills by taking them over the core areas of management.

Programme Education Objective

  • Prepare students with general business administration knowledge, skills and attitudes to contribute in the changing socio-economic, cross-cultural, diverse, and multi-disciplinary settings to the the national and global economy by managing business processes, solving business problems, and making decisions.
  • Enable them to demonstrate through continuous learning their leadership abilities- product development, planning, and design, effective business communication, critical thinking, online and digital transactions, global perspective – marketing, sales, and distribution, HR and finance, and analytical skills in an ethical and just cause of people, planet, and profit.

Career Opportunities

BBA is one of the most sought after professional career options where aspirants are offered several choices in terms of job roles and industries.

  • Tax Analyst
  • Financial Auditing
  • Business Analyst
  • Financial Analyst
  • Credit risk management
  • Asset Management

Programme Structure

Core Curriculum

Marketing & Sales

Product Development, Planning and Design

Fundamentals of marketing principles, product, pricing and distribution strategy implementation, typical marketing organizational structure, various roles and functions, typical techniques relating to behavioural analysis and clustering the market for product positioning, critical thinking, business/marketing communication, e-business

Understanding Sales process and automation

Sales process, sales structure, Structuring the sales organisation, sales forecasting, territory management, sales allocation- direct and indirect sales concepts, automation of sales and distribution

Advertisement and implementation of Digital marketing Strategies

artistic and textual elements for effective advertisments and promotion, process and creation of advertising copy, creating unique advatgage in product / service positioning, operation and modality relating to Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing, Online Transaction Processing, CRM.

Research Based Project

Methodology & Design

research design process, use of Observation / Participant Observation, Surveys, Interviews, Focus Groups, Experiments etc in creating the research design, qualitative and quantitative research, use of both Primiary data and Secondary Data Analysis, questionnaire design, research survey-based and analysis project

Statistics based application and interpretation of raw / behavioural data to meaningful insigt

collection, description, analysis, and inference of conclusions from quantitative data analysis, reviewing, processing, making inferences on the relations studied, and using them to conclude, role play as business data analyst – Textual, Statistical, Diagnostic, Predictive, Prescriptive Analysis using the data sets/cases from Marketing / Finance / HRM, etc., Business Research communication

HRM and Finance

Employee Management and Industrial Relations

Recruitment, Retirement, Separation of employees, Policy and practices – Personnel Management, Performance Management, Employee welfare, HR training and development, Industrial relations, etc., Digital transformation, Case studies

Accounting and Management of Financial Activities

Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software

Programme Type - UG

Duration - 3 years

Minimum Eligibility - 10+2 passed in any stream from a recognized board. Candidates appearing for Class XII final can also apply.

Degree Awarded By -

Fee Details

  • Kolkata
  • Durgapur

Kolkata Admission Fee of Rs. 45000/- and Alumni Fee of Rs 5000/- to be paid during Admission

Payment Date

One Time Payment Yearly Payment Payment Deadline Half-Yearly Payment
Within 15 days of Admission INR 3,20,000 INR 1,75,000 INR 95,000
By 30th Nov, 2022 INR 95,000
By 31st May, 2023 INR 1,05,000 INR 57,000
By 30th Nov, 2023 INR 57,000
By 31st May, 2024 INR 70,000 INR 38,000
By 30th Nov, 2024 INR 38,000
Tuition Fee Total INR 3,20,000 INR 3,50,000 INR 3,80,000
Total Fees: INR 3,70,000 INR 4,00,000 INR 4,30,000

Durgapur Admission Fee of Rs. 45000/- and Alumni Fee of Rs 5000/- to be paid during Admission

Payment Date

One Time Payment Yearly Payment Payment Deadline Half-Yearly Payment
Within 15 days of Admission INR  2,55,000 INR 1,37,500 INR 75,000
By 30th Nov, 2022 INR 75,000
By 31st May, 2023 INR 82,500 INR 45,000
By 30th Nov, 2023 INR 45,000
By 31st May, 2024 INR 55,000 INR 30,000
By 30th Nov, 2024 INR 30,000
Tuition Fee Total INR 2,55,000 INR 2,75,000 INR 3,00,000
Total Fees: INR 3,05,000 INR 3,25,000 INR  3,50,000

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