BBA ‑ Sports Management

DurgapurKolkata

Overview

Nothing complements the development of an individual better than sports. Today, several kinds of sports are played across nations. With the passage of time – money, fame, glamour and media attention have become an integral part of it.

Sports management in India is still an offbeat career choice where you need to have a thorough knowledge of issues that are unique to the industry. The three-year bachelor degree programme is for aspirants who have keen interest in sports and sports related activities. After studying Sports Management, you can have the chance to work with professional, collegiate, or recreational athletics. The Sports Management program at NSHM is designed for individuals who seek to build up leadership qualities and professional expertise to make an outstanding career in sports administration.

Programme Education Objective

To prepare students with the theoretical and practical knowledge for management development, and promotion of Sports and allied businesses, involving sports persons, instructors/coaches, non-clinical and clinical support staff, sponsors, manufacturers, suppliers, event associates, government and non-government agencies, media, national and international sports association, etc. for the national development of all kinds of recognised sports, with ethical and moral responsibilities in a cross-cultural, diverse, and multi-disciplinary settings.
Enable them to continuously add value to sports business, education, and research for the development of better sportspersons and sustainability of indoor and outdoor sports.

Career Opportunities

It is called the Sunrise Sector for its enormous growth rate. FICCI’s Vision document 2014 makes an estimation of the requirement of 43.7 lakh human resources across the sports sector by 2022. After finishing study, students can work as:

Competition Managers
Sports Photographers
Sports Journalists
Sports Management Personnel
Sports Law Experts
Event Managers
Sports Marketing and Branding
Adventure Sports Manager
Sports Manager/Sports Agent
Athletics Director
Event or Facility Manager
Sports Coach Manager
Sponsorship Manager
Direct Sales Executive
Assistant Sport Coordinator
Marketing Manager for Sports Goods

Programme Structure

Core Curriculum

Sports Training

Sports Training and Conditioning

Fundamentals of Sports training process, preparation of sports persons, capacity buiding, high-performance training – fitness, strength, corrective and restorative excercises, conditioning, cardiovascular, etc. for various types of sports.

Communication

verbal, non-verbal, and writing skills, Visual-Auditory-Reading/Writing-Kinesthesis (VARK) communication styles, sporting spirit, interpersonal and behavioural skills.

Organization Development

Organization and Management in Sports

overview of the sport industry — HR, Finance, Marketing, Sales & Distribution, Logistics & Supply Chain, typical organogram, roles and responsibilities, fundamental knowledge and skill sets required of the sport manager, Sports MIS, solving sport-business related problems.

Profession Appreciation

Skills training in formal classroom, experiential, and outdoor settings, real-life problem analysis and solution approaches, evaluate all aspects of their assigned preceptor’s external and internal situation, live projects, and reporting

Leadership

leadership principles, analytical skills, decision skills, directing programs, facilities planning and management, resources mobilization, utilization, strategy, organization development, growth, and income generation

Sports Development

Sports Marketing

Fundamentals of Sports marketing – sponsorships, endorsements, naming rights, licensing, marketing and management, marketing of sports segmentation, distribution product decisions, pricing, promotion and emerging issues in sports marketing

Sports Rehabilitation

Fundamentals of sports science, Sports medicine, Sports dietetics & nutrition, sport physiotherapy, rehab training

Spectator Management and Funding

facilities planning and development, infrastructure management, event communications, media management, spectator conveniences, security, financial, sales and economic concepts applied to sport environments, facilities planning and development, infrastructure management, Sport enterprises as economic systems, changes in supply, demand, and market trends, Fundraising types, Insurance, public relations, and advocay

Programme Type - UG

Duration - 3 years (6 Semesters)

Minimum Eligibility - 10 + 2 passed in any stream from a recognised board. Candidates appearing for Class XII final can also apply.

Degree Awarded By -

Payment Date	One Time Payment	Yearly Payment Payment Deadline	Half-Yearly Payment
Within 15 days of Admission	INR 2,75,000	INR 1,50,000	INR 81,000
By 30th Nov, 2022			INR 81,000
By 31st May, 2023		INR 90,000	INR 49,000
By 30th Nov, 2023			INR 49,000
By 31st May, 2024		INR 60,000	INR 32,500
By 30th Nov, 2024			INR 32,500
Tuition Fee Total	INR 2,75,000	INR 3,00,000	INR 3,25,000
Total Fees:	INR 3,25,000	INR 3,50,000	INR 3,75,000

Payment Date	One Time Payment	Yearly Payment Payment Deadline	Half-Yearly Payment
Within 15 days of Admission	INR 1,85,000	INR 1,00,000	INR 55,000
By 30th Nov, 2022			INR 55,000
By 31st May, 2023		INR 60,000	INR 33,000
By 30th Nov, 2023			INR 33,000
By 31st May, 2024		INR 40,000	INR 22,000
By 30th Nov, 2024			INR 22,000
Tuition Fee Total	INR 1,85,000	INR 2,00,000	INR 2,20,000
Total Fees:	INR 2,35,000	INR 2,50,000	INR 2,70,000

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Mentor

Dr. Tarun Saini

Assistant Professor & In-Charge-Uday, Dept. of Business Studies

As a specialized scientific field, Sports Management has developed intensively in the last decade and shows a positive trend of growing, which is expected to continue at the same pace in the years to come. Sporting leagues have not only promoted sports like Cricket, Kabaddi, Soccer, Hockey in India; they have also created value for several stakeholders in the fraternity. Sports is inspiring, engaging, immersive, emotion evoking, and a rapidly growing industry worldwide. With the development of awareness concerning sports, and increasing sports success and interest of the population thereof, there is a need to establish new specialized jobs for resources that will possess knowledge, experiences and skills in the field of Sports Management. Students of NSHM are prepared for careers in the sport industry through gaining knowledge in core competency areas. Some main objectives of the Sports Management course at NSHM is to teach students skills and concepts related to Management, Finance, Marketing, and Laws related to the sports industry and to equip students with an understanding of the business of sports. Build management skills of operations and human resources in the management of sports. Also, to enable passionate professionals to develop the sports management orientation in India systematically. NSHM is dedicated to provide an education that brings discipline to mind and body in the pursuit of knowledge and in the development of a healthy lifestyle and also pursue higher studies in India & abroad.

Assistant Professor

Campus: Durgapur

This course focuses on making industry ready professionals enthusiastic to handle the sports industry. This program is designed for those students who desire a management-oriented degree in the field of Sports Management. This program is suited for students who have interest in Sports and have love and enthusiasm for sports and fitness. Students who want to increase their knowledge of the area of Sports Administration, then this course is a perfect choice. The career options in BBA in Sports Management program includes jobs in areas like Sports industries, Colleges/ Universities, Sports Management MNCs, Sports, Media and Marketing etc. After the completion of this program, students can get various jobs of diverse profiles such as HR Manager, Event Manager, Director, Event Marketing Specialist, Program Manager, Operations Coordinator etc