By NSHM | Sep 15, 2021

Stepping Into The Business Data Analytics Leadership

The technological advancements in the last few years have influenced our world and the business world in specific. A vast amount of data today is being gathered and stored. Moreover, more high-speed computers and optimization techniques are now available to reconstruct this data into information for more reliable business decision-making.

Data analytics’ progression makes it possible to execute advanced approaches to resolve business problems for several sectors & industries — varying from supply chain to service industries and health care applications.

The methodology that introduces the skills and technologies to explore business data is Business Data Analytics (BDA). It utilizes mathematical and quantitative analysis, data, and predictive modelling to make businesses run better. Through business data analytics, companies can tap on trends and patterns underlying their data.

For example, by examining their customers’ data (age, location, and shopping history), firms can precisely determine what products or services can be offered to boost sales or build brand loyalty.

Business data analytics, as a career, necessitates technical skills, strategic thinking, and business acumen to transform data into insights and insights into operational business decisions.

Defining the Term: Business Data Analytics


Business Data Analytics is characterized as a process of methodical research and management of business data.


The methods in Business Analytics rely on mathematical analysis and inspire organizations to make learned decisions. Business analytics assists companies to get insights about their performance, giving them a competitive edge. It also authorizes companies to optimize and automate their business processes.

Why Do Organizations Need Business Analytics?

According to a published report by Statista, “the analytics and business intelligence market is predicted to reach around 14.5 billion U.S. dollars in 2022”.

The data above certainly talk volumes about the burgeoning demand for Business Analytics as a profession in the subsequent years.

Today, businesses that market to customers give exceptional value to Big Data. Such organizations distinguish themselves as “data-driven” and focus on making choices powered by reliable information. Their business decisions affect vast sums of money, stiff competition, and need a quick turnaround.

Data-driven organizations aim to collect high-volume and high-quality data. They rely on professionals with specialization in business analytics to assist them in making sense of it.

Here are some industries that involve a substantial demand for business analytics professionals. Have a look:


Business analytics extends a reasonable opportunity for healthcare providers to assure more stable patient care backed by actionable insights from previous data. From promoting care delivery to obtaining operational experience, the data & analytics assist in optimizing every aspect of healthcare operation by unfastening the data potential.

Banking & Finance

Business analytics supports financial institutions to engage with customers significantly by acquiring knowledge about their transactional patterns. This transaction data is used in risk and fraud management. 


The use of analytics holds the potential to remodel insights into planning and executing transportation networks. Insights from the obtained data are being used to gain a competitive advantage, enhance service reliability, and mitigate risks.


E-commerce is the most suitable industry that demands data analysis at the highest level. The dynamic implementation of data analysis helps e-commerce businesses to foretell the sales, profits, losses and track the behaviour of their customers.

Is Business Data Analytics the Right Choice?

If you have an aptitude for statistics with an analytic and decisive mindset, you might be curious about tapping into this challenging and in-demand field.

The M.Sc. (Data Science & Analytics) program at NSHM is a chance for graduates who have strong analytical and mathematical skills along with a significant foothold in mathematics, statistics and computer science.

This data analytics course is a perfect way to launch a business analytics career, mainly if your inclination is in the applied aspects of the industry, i.e. leading business practices through data-driven decision-making.

An M.Sc in Data Science & Analytics at NSHM is a multidisciplinary course and includes technical skills, business management practices, leadership, and skills explicit for business analytics.

Opportunities at your Doorstep: Career in Business Data Analytics

With a data analytics course that is targeted towards business management, you’ll be qualified for an extensive range of careers, including coveted c-suite jobs. This is fundamental because postgraduates are adequate for leadership roles in a variety of business settings.

You will be eligible for data-focused corporate positions with experience in analytics, along with occupying a distinctive edge for more general positions in business management.

A standard job role for business analytics encompasses obtaining data from multiple sources, running it through the analytics platform, and creating visualizations.

They then dedicate hours interpreting the data from multiple perspectives, studying for trends that exhibit problems or opportunities. These insights are then communicated to business and technology leaders with guidance to adapt to existing/new business strategies.

The business analytics functions might come with many answer abilities, but the compensations are worth all the toil. The industry will continue to evolve in the upcoming years, and the market will rely heavily on the analysis’s insights.

So, if you have what it takes to be the one in you, NOW is the chance to make an inventive career in  Data Analytics. Give it a thought and aim for a great shot!