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Fast Track Career Guidance on Digital Marketing

July 09, 2020 at 16:30 PM


Fast Track Career Guidance with Jai Shankar & Chandrayee Bagchi- Social Media Marketing

Career guidance is the biggest help in deciding the ideal career path students want to pursue. This assistance was made available for aspirants even during the pandemic to help them identify their true calling.

How did Ms. Bagchi land up with Social Media Marketing?
Then a language Masters in a small town in the Hoogly District was pushed by her mother to do something worthwhile in life. Her brother was already working in Google, which influenced her to explore this medium 8 years ago.

What are the current Industry prospects?
Every individual, organization, business, the government sees the need to be connected socially. The density is increasing. Therefore the change in the medium from traditional methods to social media spending has been growing in leaps and bounds. New Analytic Tools have made things more professional. It has thrown up careers beyond geographic or language barriers, meaning you can be anywhere, speaking any language with any skills, you can make a career in this industry with good pay packages.

Skills and aptitude for success?
Use of any ability, be it physical, computing, artistic, accounting, psychological, engineering or serving people. Above all, you need to love spending screen time.

Her advice for students.
Adapt & change. Set your career goals first, salary and growth are derivative of how well you perform.

Missed out on this insightful session? Watch the complete webinar here: https://youtu.be/GfWX8oVxJ5U