BBA ‑ Global Business

Overview

Every business is going global in both scope and perspective all over the world. In the wake of changing global business dynamics, the need of the hour is to harness the know-how of domestic market and sync it with a global mind set to stay buoyant in the global business arena. A BBA degree in Global Business Management programme helps build solid business acumen while developing strategic thinking and analytical skill set to either enter the corporate jungle or pursue an MBA. A specialisation in Global Business gives a fresh perspective to traditional concepts with due weightage on globalization processes and creative problem solving with modern applications.

NSHM offers BBA in Global Business programme in Kolkata where the curriculum is designed to give students a clear view of issues related to foreign trade, world economy, international relations and much more. Our aim is to inculcate a competitive edge that our students will need to survive competition in the international job market.

Programme Education Objective

To prepare the students with knowledge, skills, and insights on global economy and business climate, apart from the fundamentals of business management for careers in international business, trade, commerce and allied areas in a diverse, multi-disciplinary, and cross-cultural settings.
Enable them to adapt to business disruptions, changes, and transformations by way of continuous learning of management techniques relevant to global business with utmost regard to ethics, international business values, and social responsibility.

Career Opportunities

With the advancement of globalization, multi-national companies are finding their feet in India. Learning about business administration and management from Graduation level give students an edge in the industry and can be placed as:

International Human Resources Managers
International Training Managers
International Operations Managers
Global Distribution Manager
Account Executives
Business Associate
Global Business Development Manager
Associate Financial Consultant
International Business Development Executive
Control Officer – Operation in Global Business
Team Manager
Sales Consultant
Business Research Analyst

Programme Structure

Core Curriculum

Global Business Environment

Legal Regulatory Framework of Global Business

International Business Environment, Multi National Enterprises (MNEs) and Foreign Direct Investment (FDI), Foreign Trade Policy,

Global Business

International Business, Theories of International Trade & Investment, International Monetary System, International Financial Markets

Global Supply Chain

Global Trade & Global Supply Chains, Global Supply Chain Infrastructure, Logistics in Global Supply Chains, Purchasing in Global Supply Chains, Market Channels in Global Supply Chain, Managing Global Supply Chains

Marketing

Product Development, Planning, advertisement

Fundamentals of marketing, product, pricing and advertisement techniques

International Marketing

International Marketing, Domestic Marketing vs. International Marketing, Multinational Corporations and Global Corporations, Benefits of International Marketing, Market Entry strategies, Foreign Direct Investment, Exporting and Importing, Licensing, Joint Venture, Mergers , Acquisitions, Strategic Alliances, Turnkey operations, Franchising, International product decisions, Global products, Global Product Planning, International Pricing decisions, International sales Promotion, International Advertising, Export marketing, Global e-marketing

Human Resource Management

HRP, HRD & Industrial Relations

Manpower planning, recruitment, selection, training and development, performance appraisal, wage and salary administration, Industrial relations

International Human Resource Management

“Introduction to IHRM, Recruitment, Selection and Staffing in International Context, Training & Developing in International context, International Compensation, Performance Management, Industrial Relations and Strategic HRM, HRM practices in different Countries
“

Finance

Accounting and Management of Financial Activities

Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software

International Finance

International Financial Management, International Financial Markets, Foreign Trade Finance, International Capital Structure, International Taxation

Programme Type - UG

Duration - 3 years (6 Semesters)

Minimum Eligibility - 10 + 2 passed in any stream from a recognised board. Candidates appearing for Class XII final can also apply.

Degree Awarded By -

Payment Date	One Time Payment	Yearly Payment Payment Deadline	Half-Yearly Payment
Within 15 days of Admission	INR 4,15,000	INR 2,25,000	INR 1,22,500
By 30th Nov, 2022			INR 1,22,500
By 31st May, 2023		INR 1,35,000	INR 73,500
By 30th Nov, 2023			INR 73,500
By 31st May, 2024		INR 90,000	INR 49,000
By 30th Nov, 2024			INR 49,000
Tuition Fee Total	INR 4,15,000	INR 4,50,000	INR 4,90,000
Total Fees:	INR 4,65,000	INR 5,00,000	INR 5,40,000

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Mentor

Dr. Chandrima Ganguly

Asst. Professor, Dept. of Business Studies

The program helps students build solid business acumen while developing strategic thinking and analytical skill set to either enter the corporate arena or pursue an MBA. A specialisation in Global Business gives a fresh perspective to traditional concepts with due weightage on globalization processes, foreign trade, world economy, international relations to mention a few that students will need to survive competition in the international job market. It aims to prepare students with knowledge, skills, and insights on global economy and business climate, apart from the fundamentals of business management for careers in international business, trade, commerce and allied areas in a diverse, multi-disciplinary, and cross- cultural settings. The major programme focus is that it provides a global perspective to students through international academic exchange programmes with foreign Universities. Certification courses in foreign language are provided for holistic grooming of students for their international professional pursuits. Internships are designed to provide them with hands on experience.