Overview

Every business is going global in both scope and perspective all over the world. In the wake of changing global business dynamics, the need of the hour is to harness the know-how of domestic market and sync it with a global mind set to stay buoyant in the global business arena. A BBA degree in Global Business Management programme helps build solid business acumen while developing strategic thinking and analytical skill set to either enter the corporate jungle or pursue an MBA. A specialisation in Global Business gives a fresh perspective to traditional concepts with due weightage on globalization processes and creative problem solving with modern applications.

NSHM offers BBA in Global Business programme in Kolkata where the curriculum is designed to give students a clear view of issues related to foreign trade, world economy, international relations and much more. Our aim is to inculcate a competitive edge that our students will need to survive competition in the international job market.

Programme Education Objective

  • To prepare the students with knowledge, skills, and insights on global economy and business climate, apart from the fundamentals of business management for careers in international business, trade, commerce and allied areas in a diverse, multi-disciplinary, and cross-cultural settings.
  • Enable them to adapt to business disruptions, changes, and transformations by way of continuous learning of management techniques relevant to global business with utmost regard to ethics, international business values, and social responsibility.

Career Opportunities

With the advancement of globalization, multi-national companies are finding their feet in India. Learning about business administration and management from Graduation level give students an edge in the industry and can be placed as:

  • International Human Resources Managers
  • International Training Managers
  • International Operations Managers
  • Global Distribution Manager
  • Account Executives
  • Business Associate
  • Global Business Development Manager
  • Associate Financial Consultant
  • International Business Development Executive
  • Control Officer – Operation in Global Business
  • Team Manager
  • Sales Consultant
  • Business Research Analyst

Programme Structure

Core Curriculum

Global Business Environment

Legal Regulatory Framework of Global Business

International Business Environment, Multi National Enterprises (MNEs) and Foreign Direct Investment (FDI), Foreign Trade Policy,

Global Business

International Business, Theories of International Trade & Investment, International Monetary System, International Financial Markets

Global Supply Chain

Global Trade & Global Supply Chains, Global Supply Chain Infrastructure, Logistics in Global Supply Chains, Purchasing in Global Supply Chains, Market Channels in Global Supply Chain, Managing Global Supply Chains

Marketing

Product Development, Planning, advertisement

Fundamentals of marketing, product, pricing and advertisement techniques

International Marketing

International Marketing, Domestic Marketing vs. International Marketing, Multinational Corporations and Global Corporations, Benefits of International Marketing, Market Entry strategies, Foreign Direct Investment, Exporting and Importing, Licensing, Joint Venture, Mergers , Acquisitions, Strategic Alliances, Turnkey operations, Franchising, International product decisions, Global products, Global Product Planning, International Pricing decisions, International sales Promotion, International Advertising, Export marketing, Global e-marketing

Human Resource Management

HRP, HRD & Industrial Relations

Manpower planning, recruitment, selection, training and development, performance appraisal, wage and salary administration, Industrial relations

International Human Resource Management

“Introduction to IHRM, Recruitment, Selection and Staffing in International Context, Training & Developing in International context, International Compensation, Performance Management, Industrial Relations and Strategic HRM, HRM practices in different Countries

Finance

Accounting and Management of Financial Activities

Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software

International Finance

International Financial Management, International Financial Markets, Foreign Trade Finance, International Capital Structure, International Taxation

Programme Type - UG

Duration - 3 years (6 Semesters)

Eligibility - 10 + 2 passed in any stream from a recognised board. Candidates appearing for Class XII final can also apply.

Degree Awarded By -

Fee Details

  • Kolkata

Kolkata Admission + Alumni Fee of INR 45,000/- to be paid during Admission

Payment Date

Lump Sum PaymentYearly Payment Payment DeadlineSemester Payment
Within 15 days of Admission INR 3,85,000 INR 2,09,300 INR 1,13,000
By 30th Nov, 2021 INR 1,13,000
By 31st May, 2022 INR 1,25,500 INR 67,800
By 30th Nov, 2022 INR 67,800
By 31st May, 2023 INR 83,700 INR 45,200
By 30th Nov, 2023 INR 45,200
Total Fees: INR 3,85,000 INR 4,18,500 INR 4,52,000

Download And Know More About The NSHM

Mentor

Chandrima Ganguly

Asst. Professor, Dept. of Business Studies

NSHM’s BBA in Global Business programme focuses on the discipline of International Business. As globalisation has made it possible to access markets across the Globe, we want our students to take complete advantage of it and take on the huge Global marketplace. A specialisation in Global Business at NSHM will give them a fresh perspective on traditional concepts with due weightage on globalisation processes and creative problem solving with modern applications. Global business is not only limited to the trade of goods and services but also includes trade/transaction of capital, technology, human resources and knowledge that will open gates for both the domestic and foreign market jobs.

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