Every business is going global in both scope and perspective all over the world. In the wake of changing global business dynamics, the need of the hour is to harness the know-how of domestic market and sync it with a global mind set to stay buoyant in the global business arena. A BBA degree in Global Business Management programme helps build solid business acumen while developing strategic thinking and analytical skill set to either enter the corporate jungle or pursue an MBA. A specialisation in Global Business gives a fresh perspective to traditional concepts with due weightage on globalization processes and creative problem solving with modern applications.
NSHM offers BBA in Global Business programme in Kolkata where the curriculum is designed to give students a clear view of issues related to foreign trade, world economy, international relations and much more. Our aim is to inculcate a competitive edge that our students will need to survive competition in the international job market.
With the advancement of globalization, multi-national companies are finding their feet in India. Learning about business administration and management from Graduation level give students an edge in the industry and can be placed as:
International Business Environment, Multi National Enterprises (MNEs) and Foreign Direct Investment (FDI), Foreign Trade Policy,
International Business, Theories of International Trade & Investment, International Monetary System, International Financial Markets
Global Trade & Global Supply Chains, Global Supply Chain Infrastructure, Logistics in Global Supply Chains, Purchasing in Global Supply Chains, Market Channels in Global Supply Chain, Managing Global Supply Chains
Fundamentals of marketing, product, pricing and advertisement techniques
International Marketing, Domestic Marketing vs. International Marketing, Multinational Corporations and Global Corporations, Benefits of International Marketing, Market Entry strategies, Foreign Direct Investment, Exporting and Importing, Licensing, Joint Venture, Mergers , Acquisitions, Strategic Alliances, Turnkey operations, Franchising, International product decisions, Global products, Global Product Planning, International Pricing decisions, International sales Promotion, International Advertising, Export marketing, Global e-marketing
Manpower planning, recruitment, selection, training and development, performance appraisal, wage and salary administration, Industrial relations
“Introduction to IHRM, Recruitment, Selection and Staffing in International Context, Training & Developing in International context, International Compensation, Performance Management, Industrial Relations and Strategic HRM, HRM practices in different Countries
Business laws, Regulations and compliances, planning, controlling, allocating, and accounting company’s assets and liabilities, monitoring operational financing items like expenditures, revenues, accounts receivable and payable, cash flow, and profitability, audit, art and strategies in trading in Share Market by BSE / NSE – IRDA Preparation and Exam certification, Accounting and financial software
International Financial Management, International Financial Markets, Foreign Trade Finance, International Capital Structure, International Taxation
(Semester & One-Time payment modes are also available.)
NSHM’s BBA in Global Business programme focuses on the discipline of International Business. As globalisation has made it possible to access markets across the Globe, we want our students to take complete advantage of it and take on the huge Global marketplace. A specialisation in Global Business at NSHM will give them a fresh perspective on traditional concepts with due weightage on globalisation processes and creative problem solving with modern applications. Global business is not only limited to the trade of goods and services but also includes trade/transaction of capital, technology, human resources and knowledge that will open gates for both the domestic and foreign market jobs.