By NSHM | Apr 17, 2023

A Brief Understanding Of Fashion Management

Welcome to a world where fashion and business collide – where creativity meets strategy, and innovation meets tradition. Fashion management is a dynamic and ever-evolving field that requires a unique blend of skills, from trend forecasting to marketing, from supply chain management to retail strategy. 

Whether you’re a fashion enthusiast looking to turn your passion into a career, or a seasoned industry professional seeking to stay ahead of the curve, this blog is your ultimate resource for all things fashion management. Join us on a journey through the fascinating world of fashion, where we’ll explore the latest trends, strategies, and insights shaping the industry today. Get ready to unleash your inner fashion expert and discover the power of fashion management!

What Is Fashion Management

Fashion management refers to the process of managing the business operations and strategies of the fashion industry. It includes the planning, organizing, directing, and controlling of resources and activities that are involved in the creation, production, distribution, and marketing of fashion products.

What Will You Learn In Fashion Management?

You will gain an understanding of the business and operations side of fashion through the Fashion Management programme. You’ll comprehend how branding, sales, inventory management, and marketing operations. Simply put, taking courses in fashion management will help you gain a comprehensive understanding of the entire fashion sector.

A fashion management course will teach you the following things. Please be aware that you will learn much more than what is described below. These can be thought of as the main takeaways-

  • Fashion design principles and techniques
  • Textile science and technology
  • History of fashion and costume
  • Fashion illustration and drawing
  • Fashion merchandising and marketing
  • Product development and design
  • Garment construction and production
  • Fashion forecasting and trend analysis
  • Retail management and operations
  • Apparel branding and communication
  • Supply chain and logistics management
  • Sustainable fashion and ethical practices
  • Fashion entrepreneurship and business planning
  • Digital fashion design and technology
  • Consumer behavior and market research

What Are The Popular Courses Of Fashion Management? 

There are various courses available in fashion management in India. Here are some of the popular ones:

  • Bachelor of Fashion Management (BFM)
  • B.Sc. in Fashion Design & Management 
  • Bachelor of Design (B.Des) in Fashion Communication
  • Master of Fashion Management (MFM)
  • Post Graduate Diploma in Fashion Management (PGDFM)
  • Diploma in Fashion Design and Management (DFDM)
  • Post Graduate Diploma in Fashion Marketing and Management (PGDFMM)
  • Certificate Course in Fashion Management

One of the most widely recognised courses among these happens to be B.Sc. in fashion design & management

It is an undergraduate program that combines the fundamentals of business and fashion design. This programme is aimed to equip students with the skills and knowledge required to regulate and monitor the various aspects of the fashion industry, such as production, marketing, merchandising, retailing, and branding.

The course curriculum typically includes subjects such as marketing, finance, accounting, operations management, business communication, fashion design, fashion illustration, textile science, garment construction, merchandising, and retail management. Students will also be exposed to industry-specific software such as Adobe Illustrator, Photoshop, and CorelDraw.

The program duration is typically three years, with six semesters. Students will get their hands on several projects, internships, and fashion shows to gain practical experience in the fashion industry.

Upon completion of the programme, graduates can pursue various career paths, such as fashion merchandisers, fashion buyers, fashion brand managers, fashion designers, fashion marketers, retail managers, and entrepreneurs.

What Are The Skills You Can Imbibe In Fashion Management? 

  • Business acumen: Fashion management courses teach students about the fundamentals of business, such as accounting, finance, and marketing. These skills are essential for managing a fashion brand, starting a fashion business, or working in the business side of the fashion industry.
  • Creative thinking: Fashion management involves working with designers, stylists, and photographers to create visually appealing and impactful fashion products. Students will learn to think creatively and develop innovative ideas to meet the evolving needs and tastes of customers.
  • Communication skills: Effective communication is very crucial for success in the fashion industry. Fashion management courses help students to develop their communication skills, both verbal and written, to interact with colleagues, clients, and stakeholders.
  • Project management:Students will be equipped with project management skills, such as planning, organizing, and controlling resources, to ensure that fashion products are delivered on time and within budget.
  • Analytical skills: Fashion management involves analyzing market trends, customer preferences, and sales data to make informed decisions about product development, marketing, and pricing. Students will learn to use data to inform their decision-making.
  • Leadership skills:Students will develop leadership skills, such as problem-solving, decision-making, and teamwork. These skills are essential for managing a team, driving innovation, and achieving business objectives.

NSHM Design School’s B.Sc. in fashion design and management can be your gateway to endless rewarding opportunities in the fashion industry. It is known as a premier institute focused on offering students a seamless educational experience with the help of an extensive curriculum, highly knowledgeable educators, exceptional infrastructure facilities, value-adding workshops, and so much more. All these factors make NSHM among the top fashion designing colleges in Kolkata. 

Know more about NSHM Design School to unlock a future of numerous possibilities!