Overview

The Part-Time MBA Program is exclusively designed for the working professional who wants to enhance their knowledge and skills in the ever-changing arena of management. The program attempts to impart conceptual as well as practical exposure to help the working executives shape into better managers. The program helps students explore and unravel management knowledge, beyond the classroom.

The industry demands continued upgrade of knowledge and skills in corporate professionals. This course caters to that need, through a unique pedagogy combining classroom sessions, guided assignments and industry certifications, delivering a synergistic learning ecosystem.

Programme Education Objective

This program is aimed at professional enhancement of working executives. Leveraging experential learning the students are expected to attain a higher level of professional competence in management, entrepreneurship, and business affairs. These competencies would enable them to act with creative, innovative and entrepreneurial potentials. On completion of the program the students will be able to demonstrate and their abilities for further development of self, enterprise, and society with ethical and responsible practices.

Career Opportunities

  • Marketing – Market Research, Product Development, Branding, Sales & Distribution, Advertising, Public Relations, Media Planning & Buying, Media Relations, Client Servicing, E- Commerce, Web Marketing and Merchandising.
  • HR – Talent Acquisition, Training and Development, Payroll Management, Industrial Relations and HR Analytics.
  • Finance – Accounts, Financial Planning, Resource Mobilization, Costing, Taxation, Treasury, Investments Research, Insurance, Investment Banking, Purchases, Personal Finance and Foreign Exchange.
  • IT – Systems Design, Data processing and Systems Analysis, Management Information Systems and Enterprise Resource Planning.
  • Operations – Inventory Control, Quality Control, R&D, Logistics & Supply Chain.

Programme Structure

Core Curriculum

Marketing

Marketing Research

Concepts of marketing, B2B, Digital & Social media marketing, services marketing, marketing research, steps of marketing research, basic research process, problem definition, research designs, qualitative methods, survey methods, experiments, measurement & questionnaire design, data collection and foundational techniques for data analysis, computer application for data analysis.

Consumer Behaviour

Consumer behaviour and marketing, factors which influence consumer behaviour, relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers making, practical exposure to prepare a research report on consumer behaviour issues within a specific context.

Sales & Distribution

Techniques of Sales Process, modern theory of distribution, logistics & supply chain, strategy, retail management.

Product & Brand Management

Product and brand strategy, Understanding metrics for determining success, quick-wins and long-term value, create activity plan to bring  brand strategy to life – both externally towards consumers and internally to employees.  

International Marketing

Concepts and theories of International marketing, international product life cycle, international bodies for facilitating the global trade, documention, global trade and commerce, EPRG model of international marketing, role of various international bodies namely WTO, UNCTAD in bilateral and multilateral trade promotions.

Management Information System

Managing Digital Platforms

Understanding of business models for digital platforms, product platforms integrated with collaborative computing technologies

Systems Analysis and Design

Concepts of SSAD, Software/System Project Management, system development life cycle, different models of SSAD namely, waterfall, spiral, rapid application development, OOD, entity relationship diagram, Context and data flow diagram and case studies in SSAD.

Database Management System

Data – collection, storage, processing, retrieval, and dissemination, Relational Database management System, Oracle, Access in industries, data warehousing, data mining, data mart, Decision Support, Business Intelligence

Strategic Management of IT

Designing policy and business strategy, digital commerce, diverse IT tools, management of IT and ITeS, statistical analysis tools for example time series analysis, ANOVA, financial analysis tools, VLOOKUP and HLOOKUP Enterprise Resources management, managing digital innovation, digital transformation

Human Resource Management

Organizational Design, Behaviour & Change

Organization Theory, Organizational Structure and Design, dysfunctions of Specialization, Hierarchy, Rules, Impersonal characteristics, Emerging Organizational Designs, Forces reshaping Organizations, Understanding personality, perception,motivation, attitudes, beliefs, values,leadership, how groups behave in organizations, organizational conflict and organizational change, Group and Group Dynamics, Teams in the modern workplace, Creating effective teams, Team building, Contemporary issues in managing teams, Cross Cultural Management, Corporate culture, Change management

HR Metrics & Analytics

Methods, Techniques, and Metrics – job analysis, job evaluation, manpower planning, recruitment, selection, training & development, HR audit, HR accounting, performance appraisal, compensation management, industrial relations, discipline and grievance management, Stages of HR Analytics, Human Capital Management, HR delivery model, Human Resource Information System

Employee Relations & Labour Laws

Employee Relations Management, Industrial Relations, Employee Discipline, Collective Bargaining, Trade Unionism in India, Laws relating to Establishment: Factories Act, 1948; Plantations Labour Act, 1951; Mines Act, 1952; Shops & Establishment Act, Laws relating to Wages: Payment of Wages Act, 1936; Minimum Wages Act, 1948; Payment of Bonus Act, 1965; Equal Remuneration Act, 1976, Laws relating to Industrial Relations: Trade Unions Act, 1926; Industrial Employment (Standing Orders) Act, 1946; Industrial Disputes Act, 1947; Laws relating to Social Security – Employees’ Compensation Act, 1923; Employees’ State Insurance Act, 1948; Employees’ Provident Funds & Misc. Provisions Act, 1952; Maternity Benefit Act, 1961; Contract Labour (Regulations and Abolitions) Act, 1970; Payment of Gratuity Act, 1972, The. Protection of. Human Rights Act, 1993, The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013.

Performance, Compensation & Benefits Management

Performance planning, Monitoring, Developing:, Performance Appraisal, Potential Appraisal, Reward management, Competency Mapping, Employee Engagement, Balance Scorecard, Employment- Policy and Programmes, Reservation Rules, Employment: Policy and Programmes, Reservation Rules, Labour Market, Employment of Contract Labourers, Concept of Wage and Compensation, Dearness Allowance, Productivity and Wages, Employee Benefits, Employee Welfare and Working Conditions.

Strategic & International HRM

Strategic HRM- Meaning, elements, components, objectives, Human Capital Management (HCM) Strategy, Strategic HRP, High Performance Work Systems, Resourcing Strategy, Talent Management Strategy, Learning and Development Strategy, Reward Strategy, HR Evaluation, Recruitment and Selection of Staff for International Assignments, International Management Development, International Pay and Reward, International Employee Representation, International Corporate Social Responsibility and Employment Relations.

Finance and Strategic Management

Corporate Finance

Behavioural finance, investors and financial markets, how corporations organize financing avenues, design capital structure and make investment decisions, maximizing shareholder wealth, strategies for long term and short term financial planning, capital budgeting as investment decisions, investment banking using valuation techniques.

Security Analysis & Portfolio Management

Theories and practices of investments and portfolio management, how to select assets via technical and fundamental analysis, estimate risk and return of individual assets, asset allocation, portfolio formation and optimisation, estimate risk and return of portfolio, measure its performance and rebalancing.

Financial Derivatives

How the value of financial contract or derivative is linked to an underlying asset’s value, complex instruments used for hedging, recourse to more assets in the financial and commodities markets.

International Finance

Financial interrelations that occur between countries, domains of foreign investment, foreign currency exchange rates, globalization and relevance of International Finance

Programme Type - PG

Duration - 3 years

Eligibility - Graduation

Specialization - Marketing, Finance & HRM

Degree Awarded By -

Fee Details

  • Kolkata

Kolkata Admission + Alumni Fee of INR 45,000/- to be paid during Admission

Payment Date

Lump Sum PaymentYearly Payment Payment DeadlineSemester Payment
Within 15 days of Admission INR 2,01,000 INR 1,09,300 INR 59,000
By 30th Nov, 2021 INR 59,000
By 31st May, 2022 INR 65,500 INR 35,400
By 30th Nov, 2022 INR 35,400
By 31st May, 2023 INR 43,700 INR 23,600
By 30th Nov, 2023 INR 23,600
Total Fees: INR 2,01,000 INR 2,18,500 INR 2,36,000

Download And Know More About The NSHM

Mentor

Dr. Supriya Biswas

Professor, Dept. of Management Studies

The Part-Time MBA Programme is exclusively designed for the working professionals who want to upgrade their knowledge and skills in the ever-changing arena of management. In this programme, we are providing a unique pedagogy combining classroom sessions, guided assignments and industry certifications, delivering a synergistic learning ecosystem. Structured and guided assignments with doubt clearing sessions will enable students to learn the subject well which eventually shape them into better managers.

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