Overview

Unique Earn While You Learn– Advantage

  • 18 Month Paid Virtual International Internship with a Minimum Stipend of US $350 per month while you complete your Full-Time MBA.
  • Our Global Internship Partners– SAP, Oracle, Facebook, Instagram, Google, Microsoft and many more.
  • Opportunity for Extension of Internship into a Full-Time Job post-graduation based on Performance.

PG Certificate in Digital Business & Marketing + Full Time MBA

  • As part of the MBA curriculum, students will complete a PG Certificate in Digital Business & Marketing from EduCLaaS, Singapore.
  • The Classroom Syllabus will include SEO, Content Marketing, Marketing Analytics, Web Development with Real-Time Industry Applications.

NSHM launches its 16th MBA batch 2022-2024 in Kolkata & 15th MBA batch in Durgapur

NSHM Knowledge Campus is a 25-year-old institution with a strong alumni base of 25000+ Students. Over 3600 students have successfully graduated from NSHM – MBA programs over the last Decade & Half and working with reputed organizations Abroad & in India.

With a strong Faculty Team of about 30 Team Members (16 PHD’s) groom the students through a Rigorous Training Program and a dedicated Team of 4 Career Development Professionals to match students with the right Careers & Jobs. NSHM Business School aims to shape brilliant minds, equip them with the skills to lead the next-generation entrepreneurs, managers, and leaders with unwavering commitment to ethical behaviour.

Programme Education Objective

  • Recognized by multi-national companies for job roles in Digital Marketing, Digital Transformation, SEO Optimization, and strategic areas of online business for demonstrated excellence in MarketingAnalytics, Omni-Marketing Campaigns, Product Marketing &Sales, Innovative Venture Creation etc.
  • Establish themselves as successful business professionals with strong multidisciplinary knowledge & technical competence, necessary for professional success.
  • Develop an interdisciplinary approach to analyze and solve complex problems, interpret data using analytical tools & techniques in the field of business, management, & technology.
  • Develop group dynamic skillswith the objective to contribute positively towards collaborative activities & demonstrate the capacity for self-management & teamwork through effective communication.
  • Pursue a career for lifelong learning with personal & professional growth, superior work ethics and character towards sustainable betterment of the society by engaging in self learning and practice.

Career Services Assistance

  • Artificial Intelligence based Resume Building, Interview Preparation & Questions Banks.
  • Personality Development & Grooming Sessions from Celebrity Trainers
  • Seminars with Industry Experts, C-Suite Professionals, Talent Acquisition Heads

Programme Structure

Semester Curriculum

Semester 1

Managerial EconomicsDigital Marketing
Organizational BehaviourMarketing Analytics & SEO
Business CommunicationContent Marketing & Communication
Legal & Business EnvironmentMarketing Business Development
Indian Ethos and Business EthicsMarketing & CRM Applications
Quantitative TechniquesOmni-Marketing Campaign Development
Website DevelopmentDigital Marketing Capstone Project

Semester 2

Indian Economy and PolicyPaid Virtual Apprenticeship
Financial Reporting, Statements & AnalysisProduct Marketing & Sales
Operations ManagementMarketing Management
Management Information SystemInnovative Venture Creation
Human Resource Management

Semester 3

Entrepreneurship & Project ManagementPaid Virtual Apprenticeship
Corporate StrategyDigital Sales Capstone Project
Elective Papers – two 300 Level Major + two 300 Level Minor PapersGrooming & Soft Skills Development – I

Semester 4

Elective Papers – choose four 400 Level Major Subjects + two 400 Level Minor SubjectsPaid Virtual Apprenticeship
Grooming & Soft Skills Development IIIndustry Readiness Bootcamp

Specialization

Dual Specializations Offered

Marketing

MM 301B2B MARKETING
MM 302DIGITAL & SOCIAL MEDIA MARKETING
MM 303IMC/ PROMOTION STRATEGY
MM 304MARKETING RESEARCH
MM 401CONSUMER BEHAVIOUR
MM 402RETAIL MANAGEMENT
MM 403SALES & DISTRIBUTION MANAGEMENT
MM 404SERVICE MARKETING
MM 405PRODUCT & BRAND MANAGEMENT
MM 406INTERNATIONAL MARKETING

Operations

OM 301SUPPLY CHAIN & LOGISTICS MANAGEMENT
OM 302OPERATIONS STRATEGY
OM 303QUALITY TOOLKIT FOR MANAGERS
OM 304PRICING & REVENUE MANAGEMENT
OM 401SALES & OPERATIONS PLANNING
OM 402BEHAVIORAL OPERATIONS MANAGEMENT
OM 403OPERATIONS RESEARCH APPLICATIONS
OM 404SUPPLY CHAIN ANALYTICS
OM 405MANAGEMENT OF MANUFACTURING SYSTEM
OM 406SOURCING MANAGEMENT

Finance

FM 301TAXATION
FM 302PROJECT APPRAISAL & FINANCE
FM 303BEHAVIORAL FINANCE
FM 304CORPORATE FINANCE
FM 401INVESTMENT ANALYSIS & PORTFOLIO MANAGEMENT
FM 402MANAGING BANKS & FINANCIAL INSTITUTIONS
FM 403MERGERS, ACQUISITION & CORPORATE RESTRUCTURING
FM 404FINANCIAL DERIVATIVES
FM 405INTERNATIONAL FINANCE
FM 406FINANCIAL MARKETS & SERVICES

Human Resource

HR 301TEAM DYNAMICS AT WORK
HR 302HR METRICS AND ANALYTICS
HR 303CROSS CULTURAL MANAGEMENT
HR 304ORGANIZATIONAL DESIGN
HR 401MANPOWER PLANNING RECRUITMENT & SELECTION
HR 402EMPLOYEE RELATIONS&LABOUR LAWS
HR 403COMPENSATION & BENEFITS MANAGEMENT
HR 404PERFORMANCE MANAGEMENT SYSTEMS
HR 405STRATEGIC HRM
HR 406INTERNATIONAL HRM

Management Information Systems

MIS 301RELATIONAL DATABASE MANAGEMENT SYSTEM
MIS 302E-COMMERCE & DIGITAL MARKETS
MIS 303MANAGEMENT OF INFORMATION TECHNOLOGY
MIS 304SYSTEM ANALYSIS AND DESIGN
MIS 401DATA WAREHOUSING
MIS 402MANAGING DIGITAL PLATFORMS
MIS 403STRATEGIC MANAGEMENT FOR IT
MIS 404BUSINESS DECISIONS USING ADVANCED EXCEL
MIS 405MANAGING SOFTWARE PROJECTS
MIS 406MANAGING DIGITAL INNOVATION & TRANSFORMATION

Healthcare Management

HCM 301CONCEPT OF HEALTH AND DISEASE
HCM 302HOSPITAL SUPPORT SERVICES
HCM 303QUALITY ASSURANCE IN HEALTHCARE
HCM 304PLANNING AND ORGANISING OF HOSPITALS
HCM 401EFFECTIVE COMMUNICATION IN HEALTH SECTOR
HCM 402MARKETING IN HOSPITALS & HEALTHCARE ORGANIZATIONS
HCM 403HR INTERVENTIONS IN HEALTHCARE SERVICES
HCM 404FINANCIAL MANAGEMENT IN HEALTHCARE SECTOR
HCM 405CONCEPT OF COMMUNITY HEALTH & EPIDEMIOLOGY
HCM 406LEGAL ASPECT OF HEALTHCARE ADMINISTRATION

Credit Value: 102 Credits

Internship Duration: 30 Hours/Week for 18 Months

All Students will begin their Paid International Virtual Internship from Semester 2 until Semester 4. A 6 Credit Industry Internship Project Report + Viva Voce will be submitted in 3rd Semester.

Pedagogy & Learning Tools:
Assessment Weightage:

Programme Type - PG

Duration - 2 years

Minimum Eligibility -  

CAT Score – 70, MAT Score – 80, XAT Score – 65, CMAT Score – 80, JEMAT Score – 80,
Minimum UG/Class XII Marks – 60%/75%.

*NPAT is mandatory for students who have not given any of the above 5 Exams

Selection Process

1. Personal Interview
2. Group Activity
3. Submit 500 Word Statement of Purpose

Degree Awarded By -

Approved By -

Fee Details

  • Kolkata
  • Durgapur

Kolkata Admission Fee of Rs. 45000/- and Alumni Fee of Rs 5000/- to be paid during Admission

Payment Date

Lump Sum PaymentInstalment Payment Payment DeadlineHalf-Yearly Payment
Within 15 days of Admission INR 8,75,000 INR 3,75,000 INR N/A
on or before 30th Nov, 2022 INR 2,75,000 INR N/A
on or before 15th Jan '23 onwards for 15 consecutive months @ Rs. 20,000/- p.m.* INR 3,00,000 INR N/A
Total Fees: INR 8,75,000 INR 9,50,000 INR N/A

Durgapur Admission Fee of Rs. 45000/- and Alumni Fee of Rs 5000/- to be paid during Admission

Payment Date

Lump Sum PaymentInstalment Payment Payment DeadlineHalf-Yearly Payment
Within 15 days of Admission INR 7,75,000 INR 3,25,000 INR N/A
on or before 30th Nov, 2022 INR 2,25,000 INR N/A
on or before 15th Jan '23 onwards for 15 consecutive months @ Rs. 20,000/- p.m. INR 3,00,000 INR N/A
Total Fees: INR 7,75,000 INR 8,50,000 INR N/A

Download And Know More About The NSHM

Mentor

Jyoti Raj Nair

Assistant Professor & Assistant Dean, Dept. of Business Studies

Master’s in Business Administration (MBA) nowadays is the highest in-demand post-graduate programme. Our MBA programme is designed to groom the next generation of business managers by equipping students with latest industry practices and skills. At NSHM, career assistance is provided through mock recruitment & interview sessions and providing constructive guidance to build proper resume. We facilitate placements with best of brands across the country and our extensive industry network will help the students to get job opportunities that will suit their profiles.

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