PG Programme in Advertising, Public Relations & Media Management + Masters Degree from a UGC Recognised University*

Duration - 2 Years (Full Time). 4 semesters of 6 months each including dissertation and internship. Entry requirements - Graduate in any stream.

Course Module (University Curriculum)

Semester - I

Introduction to Communication  |  Introduction to Mass Communication  |  Introduction to Journalism  |  Introduction to Advertising  |  Introduction to Computers  |  Communication and Soft Skills  |  Practical: Basics of Editing, camera & photography

Semester - II

Introduction to Media Technologies  |  Introduction to Public Relations  |  Journalistic Reporting & Editing  |  Advertising Design & Principles  |  Project Report (Quark Express & Web Page Designing)

Semester - III

Introduction to Printing Technologies  |  Introduction to Production Technologies  | Introduction to Newspaper Management  |  Introduction to Copywriting, Visualization and Campaign Effectiveness  |  Introduction to Mass Communication & Society  |  Practical (Journalism - Fiction/Non-fiction film and Studio Lights and Sounds, Mark Com - Corporate and AD film making + Studio L & S)

Semester - IV

Introduction to Communication Research  |  Introduction to Photography  |  Mass Communication Ethics & Laws  |  New Media Technologies  |  Project Report

Top

specialization in Merketing Communication

1st Year - Subjects:
- Marketing Fundamentals
- Consumer Behaviour
- Brand Management

2nd Year - Subjects:
- Media Management
- Media and Account Planning
- Internship - Projects

* Degree awarded by Punjab Technical University, approved by University Grant Commission (UGC) & Distance Education Council (DEC) under Distance Learning Programme (DLP).

Top

Placement 2012

	ABP Group		Big FM		Business Standard
	ETV Network		Zee Sports		20:20 Media
	TV South Asia		IIM		Mega Minds
	Music India		Ogilvy & Mather		Outlook
	The Statesman		Perfect Relations		Radio High 92.7
	Sahara Samay Mumbai		Rainbow Films		B K Birla Group
	PTI		Sakaal Times		Haier
	Mudra		Asian Age		Instaniqa
	ANI		India TV	;	Hindustan Times
	Triveni Communications		Quadrant		LOWE
	Idea Management	;	Sampark PR		TOI
	Inner Circle Advertising		MTV		Outbox Entertainment
	Wired Valley		Star TV		DNA
	Prabhat Khabar		NDTV		Lintas
	Everonn		Emami		365 Media
	Eastern Chronicle		UNI TV		Kolkata TV

Top