NSHM School of Media and Communication

With the expansion of FM radio from a dozen-odd cities to nearly 100 there is little dispute that 2008 is the year of the Radio. And with nearly 350 more stations coming up, radio waves are going to rule the media scenario for the next couple of years. The proliferation of channels and the need for standing out in the crowd will see innovative programming formats and marketing initiatives.

The FM radio market in India today is worth Rs. 360 crore and is expected to grow at 40% a year.

At least Rs. 1000 crore is being pumped into this growing market. The opening up of 350 odd new radio stations will also be a boost to creative and content providers. A radio station, on an average requires about 5000 content hours every year.

This means the demand will be for a whopping 1.75 million hours of content a year. The most conservative estimate says that 10000 skilled people will be required to run these stations.

Radio’s share of the advertisement pie is poised to grow to 7% over the next 10 years from the current 2.9%. What’s more, the advertisement revenue will grow by 14%. The next few years will be indeed music to the ears for FM broadcasters, advertisers and listeners alike. You could be one of these well paid high profile radio professionals if you train yourself at the right place under the right people. Come, join the radio party. Have fun and get paid for having fun.