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Nilanjana Sinha

Designation: Assistant Professor

Prof. Nilanjana has more than twelve year’s academic experience. Previously she was associated with Globsyn Business School, Kolkata. She has a number of contributions in various national (Excel) and international (Palgrave Macmillan, Pearson) editions of publications.  Her research works have been accepted and presented in various national/ international conferences at IIM (Joka), IIM (Ahmedabad), Society for Marketing Advances (Atlanta). In Marketing domain her area of specialization includes Consumer Behavior, Advertising and Sales Promotion and Marketing Research. She is currently pursuing her PhD from Calcutta University (Management Department). She is also coordinating the PGDM program in NSHM Business School, Kolkata.

Educational Credentials:

MBA , WBUT; B. Sc. (Hons.), Vidyasagar University

Academic Experience:
Ms. Sinha has 9 years academic experience and was previously with Globsyn Business School, Kolkata.

Research Highlights:
Ms. Nilanjana has publications in national and international edited books and contributions in Pearson publications. She has presented in 6 conferences, 4 journal publications. Some of her research work includes:

» ‘Delicatessen – A replica of personification’, International Marketing Conference -MARCON 2012 , IIM, Calcutta
» Bournville- Relaunch in India: A Case Study, Indian Journal of Marketing, 2010, 40(12), 3-7.

Awards/ Recognition:
University Rank holder in B.Sc (H).

Significant professional achievements:
Ms. Sinha was Session Chair at the International Marketing Conference-MARCON at IIMC in 2010. She also organized an FDP program on Case Study Development at NSHM Knowledge Campus, Kolkata in February, 2009.