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Annual Blind Taste Test Experimental Research

April 24, 2015 at 12:22 PM

On 24th April 2015, MBA Batch of 2014-16 as Researchers and about 130 students and Faculty Members as Respondents participated in the annual research experiment.
The research aimed to find out to what extent respondents are able to correctly identify the three test brands of Cola drinks, without the brand identity revealed to them.

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