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PG Certification Program in E-Commerce

Overview

E-Business has come a long way in the last few decades, and is poised to see a quantum jump as the average annual spend on online purchases per individual grow in the near future. At a rapid pace, e-business is harnessing new techniques to make online selling and online shopping a lot more efficient and convenient. The program which is being offered in collaboration with Databazaar USA, is futuristic and will expose the students to the best global practices followed across all the facets of the business. It would also provide the necessary skill sets required to be part of the workforce joining the segment. Students would be exposed to the fundamental concepts in e-commerce, digital design and communication, online marketing, advertising and promotion, technologies in e-business, legal aspects of ecommerce, and fundamentals of startup business to facilitate entrepreneurship.   The core concepts and practical aspects of the domain will be handled by faculty members who are renowned experts in E-commerce based mostly out of the USA. In the first three months, the pedagogy will be a blend of classroom lectures and laboratory practicals. In the last three months, the students will be engaged exclusively in live projects in various companies, supervised by experts in the domain of e-commerce.


Scope & Career Opportunities

Focusing on the technology and online business practices of an organization, the program is intensively practical based, and involves rigorous live supervised projects. The career-oriented program will make the successful participants of the program ready eventually to take up career paths as e-business consultants, e-business marketing managers, Website Coordinators, Online Business Development Executives, Website managers, etc. in sectors like retail, marketing, health care, financial institutions, education, small business,  government, among others.


Curriculum

COURSE STRUCTURE

Month Module Code Module Hours
1 CEC 101 Fundamentals of Management 8
CCE 102 Fundamentals of Economics 1 8
CCE 103 Fundamentals of Psychology 1 8
CCE 104 Introduction to e-commerce 12
CCE 105 Building an e-commerce website 12
CCE 106 Elements of website design 24
2  CCE 201 Fundamentals of Economics 2 8
  CCE 202 Fundamentals of Psychology 2 8
  CCE 203 Business Communication (Oral & Written) 1 8
  CCE 204 Business Communication (Oral & Written) 2 8
  CCE 205 Digital and Social Media Marketing 1 48
   
3 CCE 301 Basics of Statistics 12
  CCE 302 Business Process Re-engineering 12
  CCE 303 Digital and Social Media Marketing 2 24
  CCE 304 Supply chain management 12
  CCE 305 Selling on market place & Careers Aspects 12
 
  Total Hours (Classroom Inputs) 224
 
4 CCE 401 Supervised Industrial Project (Phase 1) 160
   
5 CCE 501 Supervised Industrial Project (Phase 2) 160
   
6 CCE 601 Supervised Industrial Project (Phase 160
 
 
  Total Hours (Industry Experience) 480
 

Eligibility

B.Tech / BE in any branch of engineering / BCA / Bachelor in Media Sciences with marketing specialization / Bachelor in Graphics & Animation, or any Bachelor’s degree holder from a recognized university. Final year students in the above branches are also eligible.


Duration

6 months.


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