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M.Sc. in Media Science

 

Overview

NSHM Department of Media & Design is the first to receive the prestigious affiliation from West Bengal University of Technology (WBUT) to award post graduate degree in convergent media studies in the state. This course offers aspiring candidates a holistic learning opportunity with the best blend of classroom theories and hands-on-training, using state-of-the-art infrastructure under professional mentors.

[College Code Kolkata: NCMTKOL]

Media Science Course Details
Course Level Post Graduation
Duration 2 Years
Eligibility Graduation
Type Degree
Specialisations Media Science & Media

With this course, aspiring candidates get a holistic learning opportunity with the best blend of classroom theories and hands-on-training, using state-of-the-art infrastructure under professional mentors.


Scope & Career Opportunities

Proving its resilience to the world, the Indian Media industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry revenues are likely to exceed US$ 32.7 billion by 2019 from US$ 17.0 billion in 2014, growing at compound annual growth rate (CAGR) of 14.0 per cent between 2015 and 2020.

With a PG degree in Media Studies, students can choose to work as:

  • News Anchor
  • News Reporter
  • News Editor
  • Film critique
  • Internet Marketing
  • Content Writing
  • Feature Writing
  • Image Consultancy
  • Photography
  • SEO Writing, Technical Writing for Web Media
  • Media Planning & Buying
  • Animator, Designer, Illustrator and Artist for across media
  • Cartoonist
  • Cinematographer, Vision mixer, Sound Engineer, Editor
  • Media Researcher for across media

Curriculum

Semester I

  • Theory – Mass Media and Communication | Understanding Media in Historical perspective | Socio-Economic Policy and Culture | Indian Constitution, Media Laws and Ethics | Developing communication and writing skills | Environmental Studies and Communication
  • Practical – Basic Computer Application Lab | Life style Management Skills | Basic Media Software (Lab)

Semester II

  • Theory – Introduction to Journalism | Introduction to Advertising | Film Theory and practice | Photography | New Media
  • Practical – Writing, Editing practical | Production Techniques | Photography Lab | Internet and web publishing

Semester III

Print and Cyber Media

  • Theory – Introduction to Journalism | Introduction to Advertising | Film Theory and practice | Photography | New Media
  • Practical – Writing, Editing practical | Production Techniques | Photography Lab | Internet and web publishing

Electronic & Entertainment Media (Radio &Television)

  • Theory – Management Principles and Media Business | Communication Research | Radio: Theory | Television Journalism | Photo journalism and Videography
  • Practical – Reporting, writing, editing & execution | Radio: Practical | Television News Room Practice | Videography & editing | Summer Internship

Multimedia & Visual Communication: Graphics & Animation

  • Theory – Management Principles and Media Business | Communication Research | Graphic Design Principles | Typography & Layout | Print Design
  • Practical – Design Software Lab | Animation Software Lab | Print Design Lab | Video / Composting Lab

Marketing Communication: Advertising, PR & Event

  • Theory – Management Principles and Media Business | Communication Research | Marketing Fundamentals | Consumer Behaviour | Brand Management
  • Practical – Design Software | Print advertising | Videography basics | Corporate film making

Semester IV

Print and Cyber Media

  • Theory – Developmental Communication and Media Research | Dissertation and Internship | Comparative Media | Content creation on web
  • Practical – Live Project | Dissertation | Viva

Electronic & Entertainment Media (Radio &Television)

  • Theory – Developmental Communication and Media Research | Dissertation and Internship | Comparative Media | Advanced Reporting & Editing
  • Practical – Live Project | Dissertation | Viva

Multimedia & Visual Communication: Graphics & Animation

  • Theory – Developmental Communication and Media Research | Dissertation and Internship | Digital Animation | Broadcast Animation
  • Practical – Live Project | Dissertation | Viva

Marketing Communication: Advertising, PR & Event

  • Theory – Developmental Communication and Media Research | Event Management | Corporate Communication
  • Practical – Live Project | Dissertation | Viva


Specialization

Keeping in view the contemporary synergistic convergence in media, a dual specialization programme is being introduced to ensure more confidence and add more value to a budding professional’s employment opportunity in a fast-changing media industry.Electives offered for any two of the following:

  • Print & Cyber Journalism
  • Public Relations & Event Management
  • Electronic & Entertainment Media
  • Marketing Communication & Advertising
  • Multimedia & Visual Communication

Special Deliverables

  • Certifications
  • Case-study based assignments
  • Study tour (Y Camp) – Compulsory study tour for all PG 1st year students. An academic excursion comprising of practical media exercise on diversified media domains like field research, other preproduction exercises, production techniques, reporting, photography, campaigning etc.
  • Research opportunities in Print, Television, Web media as well as in Advertising and other PR related research in association with the respective industry guidance.

Internship & Live Projects

Two compulsory industry internships to get a better grasp of the reality

  • Y times – Print Journalism project, publication of newspaper
  • Y post – Cyber Journalism project, creating, writing and uploading blog
  • Y talk – Live panel discussion and talk show for Electronic and Entertainment media students
  • Y frame – Exhibition and celebration of short films commemorating the birthday of stalwart film makers and also show casing students’ made films
  • Y Comm – Communication festival, of the students, for the students and by the students
  • Y Factor -Signature departmental seminar involving the stalwart from media, fashion and animation industry

Industry Interaction

Intense industry interactions in diversified media domains, print to web, advertising to public relations, film to design and animation. Leading industry captains take master classes as per specialization.


Knowledge Tools

  • Classroom lectures with latest case study, references, anecdotes and use of latest gadgets to make the class as interactive as possible.
  • Industry visits to showcase the industry ambience and latest equipments There are various labs with state-of-the-art equipment to impart world class knowledge in each course.

Placement

                                                                                                                       

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