There are ways of growing up. One among them is when you take your own decisions for your career. It is one of the most difficult things in life when you ask yourself what exactly is it that you want to do! And this time, let NSHM make it easier for you.

Among the many academic as well as professional courses, let’s talk about BBA in Supply Chain Management today.

Dreaming big these days is directly related to all the functions related to business and administration. With so many businesses all over the globe, courses on Business Administration and Supply Chain Management are gaining priority with time. The BBA course, with a specialisation in Supply Chain Management, aims towards making each student industry ready.

 

In the present scenario of the supply chain management industry, successful as well as competing companies are relying on fresh talent of supply chain management professionals to keep their systems running in a smooth flow. Supply chain management is in a bright spot with employment opportunities in a wide variety of industries and firms of all sizes. Businesses from manufacturers, wholesalers, to retailers and even warehouses, among industries from food & beverage to electronics, from pharmaceuticals to computer hardware, all are in need of supply chain management for their entities.

The ones interested in processing the analytical brain-power and in managing the supply chain of well-established businesses across the globe are the ones who should absolutely take up this course. The curriculum is built on objective and subjective questions which go in sync with the real industry scenario. The application oriented approach of the course helps to enhance the skills and have a better exposure towards the professional world.

Placements with renowned brands such as Flipkart, Grofers, TCS, Blue Dart, Wipro, etc. makes it an even more ideal course for the modern day world or careers.

See for yourself what NSHM has to offer and make a wise decision you would be proud of, a few years down the line.

The invention and the progress of the world, encapsulated in one word: science. Be a part of mankind’s stellar progress through time, as you determine where man will end up at the end of the road. Ride the wave of innovation.  

Bachelor of Optometry
Be part of a noble and rewarding profession, as you bring vision and clarity to countless people. High social stature and a satisfying field to work in awaits you after a degree in Optometry.
Course Duration: 4 years (Full Time) | Bachelor of Optometry Course Details

Bachelor of Pharmacy
As the Indian economy has grown in recent years; there has been a rapid expansion in the productivity and research in Indian pharmaceutical industry justifying the need for quality pharmaceutical education. Transform your scientific knowledge and act as a supporting framework to the healthcare industry.
Course Duration: 4 years (Full Time) | Bachelor of Pharmacy Course Details

Bachelor of Technology
If you have the vision to provide high quality technical manpower to the world, this is what you should study. The scope for growth is massive, as high skilled sectors such as defense and industrial development wait to lap you up at the completion of your course. And the boom and crest of the digital revolution is upon us, as we surge ahead in record time. Opportunities are exponential as are the potential careers on show.
A. Engineering Degree Courses:
a. Civil Engineering
b. Computer Science and Engineering
c. Electrical and Electronics Engineering
d. Mechanical Engineering
e. Electronics and Communication Engineering
f. Electrical Engineering
Course Duration: 4 years (Full Time)
B. Engineering Diploma Courses
a. Civil
b. Mechanical
Course Duration: 3 years (Full Time)

BCA – Bachelor of Computer Application
BCA is essentially a skill development course. If you have a penchant for computers, and you want a skill set which allows you to apply your computer knowledge in solving and bettering day to day problems, this is your best bet.
Course Time: 3 years (Full Time) | BCA Course Details

Bachelor in Media Science
A career in media can take you places. Such is the diverse nature of this stream, and the amount of available employment options is so high, that it has turned out be one of the most popular streams for Higher Education in recent memory.
Course Time: 3 years (Full Time) | Bachelor in Media Science Course Details

B.Sc in Multimedia, Animation and Graphic Design
If you want to take up visual communication as a specialization, this is tailor-made for you. The information-rich world we live in provides us with ample scope to communicate our goals to an external audience. Tell your story, your way.
Course Time: 3 years (Full Time) | B.Sc in Multimedia, Animation and Graphic Design Course Details

B.Sc in Fashion Design and Management
Ever wanted to design apparel? Or to get featured in style magazines? This is your shot to unleash the artist in you. Fashion Design is a highly rewarding stream, with the market in India expanding radically in the past few years.
Course Time: 3 years (Full Time) | B.Sc in Fashion Design and Management Course Details

It is said that there are two streams: The sciences and The arts. Commerce is just a way of life.
How poetic, but true nevertheless. Learn how the world functions; learn how to manage the world that functions, and study about something everyone on this planet loves: money.

BBA (Bachelor of Business Administration)
The most popular and one of the easiest courses to pursue for commerce students, BBA offers a route into the ever expanding world of management. A core management degree provides one with a first-hand expertise in operating and participating in management functions across the world.

Course Duration: 3 years (Full Time) | BBA Course Details

BBA (Supply Chain Management)
For the one with increased analytics and vision, a specialized version of a BBA degree is also doing the rounds. Supply Chain Management provides the analytical brain power behind global industries and is a highly sought after stream.

Course Duration: 3 years (Full Time) | BBA (Supply Chain Management) Course Details

BBA (Hospital Management)
An interest in management and healthcare delivery systems might lead you to pursue a career in Hospital Management. With extensive training and expert assistance, you can quickly find a resolving output to your passion of providing and managing healthcare.

Course Duration: 3 years (Full Time) | BBA (Hospital Management) Course Details

BBM(H) in Hospitality Management
For professional engagement in premier hotels, there is a niche course in Hospitality Management. It provides students with contemporary education in the field of hospitality.

Course Duration: 3 years (Full Time) | BBM(H) Hospitality Management Course Details

Bachelor in Hotel Management and Catering Technology
The service industry is one of the few segments which have perennial growth, as the demand for services grows with an increase in the number of consumers. Hotel Management and Catering Technology is thus a lucrative field, promising high returns.

Course Duration: 4 years (Full Time) | Bachelor in Hotel Management and Catering Technology Course Details

BTTM
Tourism is another booming industry, with demand for skilled individuals on the rise every year. BTTM is a Tourism Management degree, which specializes in imbibing the skills required for Tourism Management.

Course Duration: 3 years (Full Time) | BTTM Course Details

B.Sc in Fashion Design and Management
Ever wanted to design apparel? Or to get featured in style magazines? This is your shot to unleash the artist in you. Fashion Design is a highly rewarding stream, with the market in India expanding radically in the past few years.

Course Time: 3 years (Full Time) | B.Sc in Fashion Design and Management Course Details

B.Sc Bachelor in Media Science
A career in media can take you places. Such is the diverse nature of this stream, and the amount of available employment options is so high, that it has turned out be one of the most popular streams for Higher Education in recent memory.

Course Time: 3 years (Full Time) | Bachelor in Media Science Course Details

B.Sc in Multimedia, Animation and Graphic Design
If you want to take up visual communication as a specialization, this is tailor-made for you. The information-rich world we live in provides us with ample scope to communicate our goals to an external audience. Tell your story, your way.

Course Time: 3 years (Full Time) | B.Sc in Multimedia, Animation and Graphic Design Course Details

Perhaps you don’t like the hustle bustle of a day to day, humdrum job. Maybe you want to hustle and bustle and rebel and stomp your signature on this world, with your ideas and their manifestation. Learn how to express the artist in you, for what is an idea without a medium to communicate it with.

Bachelor in Media Science

A career in media can take you places. Such is the diverse nature of this stream, and the amount of available employment options is so high, that it has turned out be one of the most popular streams for Higher Education in recent memory.

Course Duration: 3 years (Full Time) | Bachelor in Media Science Course Details

Bachelor in Multimedia, Animation and Graphic Design

If you want to take up visual communication as a specialization, this is tailor-made for you. The information-rich world we live in provides us with ample scope to communicate our goals to an external audience. Tell your story, your way.

Course Duration: 3 years (Full Time) | Bachelor in Multimedia, Animation and Graphic Design Course Details

Bachelor in Fashion Design and Management

Ever wanted to design apparel? Or to get featured in style magazines? This is your shot to unleash the artist in you. Fashion Design is a highly rewarding stream, with the market in India expanding radically in the past few years.

Course Duration: 3 years (Full Time) | Bachelor in Fashion Design and Management Course Details

BBM(H) in Hospitality Management 

For professional engagement in premier hotels, there is a niche course in Hospitality Management. It provides students with contemporary education in the field of hospitality.

Course Duration: 3 years (Full Time) | BBM(H) in Hospitality Management Course Details

Bachelor in Hotel Management and Catering Technology

The service industry is one of the few segments which have perennial growth, as the demand for services grows with an increase in the number of consumers. Hotel Management and Catering Technology is thus a lucrative field, promising high returns.

Course Duration: 4 years (Full Time) | Bachelor in Hotel Management and Catering Technology Course Details

BTTM

Tourism is another booming industry, with demand for skilled individuals on the rise every year. BTTM is a Tourism Management degree, which specializes in imbibing the skills required for Tourism Management.

Course Duration: 3 years (Full Time) | BTTM (Tourism Management) Course Details

BBA (Bachelor of Business Administration)

The most popular and one of the easiest courses to pursue for commerce students, BBA offers a route into the ever expanding world of management. A core management degree provides one with a first-hand expertise in operating and participating in management functions across the world.

Course Duration: 3 years (Full Time) | BBA Course Details

BBA (Supply Chain Management)

For the one with increased analytics and vision, a specialized version of a BBA degree is also doing the rounds. Supply Chain Management provides the analytical brain power behind global industries and is a highly sought after stream.

Course Duration: 3 years (Full Time) | BBA (Supply Chain Management) Course Details

BBA (Hospital Management)

An interest in management and healthcare delivery systems might lead you to pursue a career in Hospital Management. With extensive training and expert assistance, you can quickly find a resolving output to your passion of providing and managing healthcare.

Course Duration: 3 years (Full Time) | BBA (Hospital Management) Course Details

Author: Dr. Krishnendu Sarkar,
Director & Professor, NCMT, Kolkata

What is Supply Chain Management?

To meet the customer demand of a product or service there is a chain of processes involved right from the producer end like say, Sourcing / Procurement, Distribution, Warehouse, inventories etc and managing those processes efficiently and effectively can be called ‘Supply Chain Management’.  Besides, a massive initiative like ‘Make in India’ would entail special focus on optimization of supply chain and its management.

Is Supply Chain Management a good option as a career?

Supply Chain Management is the next big thing in the Indian industrial scenario. According to Management Experts there is a lot of scope for supply chain management (SCM) in India due to increasing uncertainty of supply networks, globalization of businesses, proliferation of product variety and shortening of product life cycles. Personalized content and services for customers add to the cause. The employability potential of graduates are very high here.

Where can I be placed  after studying supply chain management?

Any business, be it retail, or manufacturing, FMCG, healthcare, transportation and logistics or even e-commerce, all thrives on the expertise of Supply Chain and Logistics.  So you can join any industry of your liking. You can even make your career in Supply Chain Management Consulting in the IT Big brothers like IBM, Accenture, Capgemini etc.

Will studying this course narrow down my scope as a graduate?

On the contrary this course opens up new vistas of employability. The 3 year WBUT course is an honors course named as BBM in Supply Chain Management. This industry oriented course will give you a lot of opportunities to engage with industry as part of the studies, to be in touch with industry people, to learn hands-on during internships and projects, and also give you exposure to all fundamentals of business management. So at the end of three years you become an employable industry ready professional.

Can I study further after my graduation?

Of course!  all good management institutes offer regular full time / part time Masters level program in SCM and Logistics, you can also opt for regular MBA or for any other higher education of your choice. There are global certifications from APICS and CTL of USA for professional development.

I am still in doubt; will it really be worth it?

Do a little bit of a research yourself, Google out “careers in supply chain management”, talk to some middle and/or senior corporate professionals or HR professionals on the career growth prospects to get a favorable answer. Remember this degree is for them who want to invest their time money and energy to achieve higher career goals by way of continuous improvement of business processes.

What is this 3-year BBM (Hons.) course in Supply Chain Management at NSHM all about?

This is a full time university degree course (with honors) under WBUT divided into 6 semesters where you will learn all aspects of management for the first 4 semesters and then specialize in Supply Chain Management for the last two semesters. It adheres to the BBA`(Hons.) curriculum with an additional focus on Supply Chain and Logistics studies.

Image Courtesy : venturesafrica.com

The Indian healthcare industry has grown by leaps & bounds and is one of the most flourishing sectors in India today. The industry size is expected to touch US$ 160 billion by 2017 and US$ 280 billion by 2020. Apart from modern healthcare amenities, the country’s traditional healing practices are hugely popular and attract people from all over the globe to the country.

The burgeoning healthcare sector has generated the need for non–medical skilled professionals who are trained to take charge of administration and a host of other day to day business operations which are a part of every healthcare organisation. Previously these departments were headed by senior doctors. For them, such administrative duties lay beyond the purview of their expertise.  With the landscape of this industry undergoing a rapid transformation, the need of the hour is qualified professionals with specializations in various aspects of healthcare management.

What should you study?

There are multiple career avenues in this sector and plenty of jobs. But you have to find your job fit to make a mark in this highly competitive industry. NSHM Knowledge Campus offers a number of courses that could help you to secure a place in this industry. You could opt for an MBA with specialization in Healthcare or pursue a degree in Hospital Management. A degree in Travel & Tourism which we offer can also help you unearth a gamut of employment opportunities in the field of Medical Tourism, for which India is fast becoming the global hotspot. NSHM also offers degrees in Optometry & Pharmacy, courses that offer students the opportunity to specialize in these particular areas.

What are the career prospects?

Public/Private Hospitals

Hospitals have now become super specialty facilities where routine processes are complex and require skilled professionals who are can undertake and discharge the duties. The managerial efficiency at these hospitals has to be top-notch since they operate 24*7, all through the 365 days of the year. An extremely smooth & error free workflow has to be in place and the pace of work has to be brisk. Hospital administration involves looking after human resource management, billing and finance management, technology decisions, IT management and working under a given budget. Such professionals must have excellent interpersonal skills, the ability to work under multiple constraints and deliver in time & on short notice.

Medical Tourism

Medical tourism is flourishing in India. The country ranks among the top 3 medical tourism destinations in Asia. World-class healthcare infrastructure, qualified doctors coupled with lower cost of treatment is a big draw for foreigners. Also, post treatment recuperation at some amazing locales is an equally important part of this process.

This apart, over the years, native Indian medicinal and therapeutic practices have garnered a huge fan following. People from all over the world are coming to India to avail alternative modes of therapy like Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homoeopathy. Ayurvedic spa resorts, healing centres, yoga and meditation retreats have foreigners flocking to them all year round. Agencies or organisations providing this service, offer end-to-end solutions to those who wish to come into the country for availing the medical facilities.

Healthcare Start-ups

In general, the current market scenario in India is conducive for start-up ventures. Thanks to government is grabbing eyeballs and making its presence felt across the globe. It’s not surprising that there’s been a spurt in entrepreneurship ventures in the country. A lot of healthcare start-ups are creating news with their innovative offerings. In-home customized healthcare services which include periodical health checkups, care givers for the elderly, nursing at home, arranging from start to finish treatment at any hospital etc are facilities that these start-ups are providing. Such services are transforming the scenario of the Indian healthcare industry.  Working with such a start-up can be exciting and rewarding in its own way.

Health Insurance Companies

A growing number of Health Insurance companies are generating many job opportunities in this industry. An understanding of how this sector works, the nitty gritty involved when it comes to reimbursing insurance claims, are job responsibilities that  you have to undertake if you are working with such firms. Having a health insurance policy has now become a must for most families and with that, these companies are reaping huge profits. Working with such a company can prove to be financially rewarding.

Pharmaceutical Companies

By 2020 India is expected to feature among the top three pharmaceutical markets in the world. The Government of India has unveiled ‘Pharma Vision 2020′ which  aims at making India a global leader in end-to-end drug manufacture. Both domestic and international companies are leaving no stones unturned to tap the potential of this industry. As career options, one can look at working as a medical representative or in a more technical capacity that is directly involved with drug making .

The healthcare industry is recession free. Economic upheavals may change lifestyle, but when it comes to availing medical treatment, people never compromise. In general, there is an increased awareness on health related issues. People are also willing to spend more to avail the best medical facilitates that are on offer.

Business in this sector straddles the positive growth curve. In India especially, this industry will continue to thrive owing to the country’s massive population. Medical needs will only augment, never diminish. Also, the government is in the process of making huge investments to create a robust healthcare infrastructure for the urban and rural population.  Hence, this sector will be generating thousands of jobs in the near future. So, it’s safe to say that planning a career in this sector is definitely worthwhile .

Image Source- category3partners.com

 

Refractive errors (myopia, hypermetropia, astigmatism, presbyopia) result in an unfocused image falling on the retina. Uncorrected refractive errors, which affect persons of all ages and ethnic groups, are the main cause of vision impairment. They may result in lost education and employment opportunities, lower productivity and impaired quality of life..

Uncorrected refractive errors are a major cause of blindness and low vision: it is estimated that 8 million people are blind and 145 million have low vision because of lack of adequate refractive correction.

Refractive error as a cause of blindness  in any population suggests that eye care services in general in that population are inadequate since treatment of refractive error is perhaps the simplest and most effective form of eye care. Refractive error would become the second largest cause of treatable blindness after cataract if blindness.

Uncorrected refractive errors can hamper performance at school/college, reduce employability and productivity, and generally impair quality of life. The correction of refractive errors with appropriate spectacles is among the most cost-effective interventions in eye health care.

Visual impairment from uncorrected refractive errors can have immediate and long-term consequences in children and adults, such as lost educational and employment opportunities, lost economic gain for individuals, families and societies, and impaired quality of life.

Refractive error can be detected through routine examination of patients who present to clinics, or through vision screening of the population at large.

Most refractive errors are easily treatable by appropriate refractive correction. However, high refractive error in childhood may lead to amblyopia, resulting in permanent vision loss if it is not corrected during early childhood. Refractive correction can be by spectacles, contact lenses, or refractive surgery. Spectacles are the most commonly used form of refractive correction since they are the most inexpensive and the simplest of the three options.

Following actions to be taken:

• Screening of children for refractive errors should be conducted at community level and integrated into school health programmes, accompanied by education and awareness campaigns to ensure that the corrections are used and cultural barriers to compliance are addressed and removed.
• As the cost of refractive corrections is still high compared with the personal and family resources in many regions, corrections must be accessible and affordable for people of all ages.
• Eye-care personnel should be trained in refraction techniques. Training and information programmes should also be designed for teachers and school health-care workers.
• Reliable and affordable equipment for refractive assessments should be developed.
• Refraction services need to be integrated with eye-care systems and included as a part of cataract surgery services.
• Impairment from uncorrected refractive errors, provision of refractive services and outcomes of the provisions should be monitored at national level to identify communities in need and evaluate the most cost-effective interventions.

Provision of spectacles is currently a challenge in many developing countries because of issues related to availability and affordability. There are often inequities in the availability of spectacles between urban and rural areas.

Blindness due to refractive error is a substantial public health problem in many parts of the world. Its presence implies inadequate eye care services in the population concerned since treatment of refractive error is probably the simplest and most effective of eye care interventions.

Source-   Dept. of Optometry, NSHM Knowledge Campus

Image courtesy- eyecarefornevada.com

The world of animated characters has fascinated all age groups since ages! Wasn’t watching Tom and Jerry, Scooby Doo or Popeye among one of the best ways to spend leisure time in your childhood? The broad grin continues to sparkle on all faces just at the glimpse of the favourite cartoon characters, despite evolution in terms of techniques, content, channels and shows.

How old is Animation? Well, for those who consider it to be a story of the recent past, you are highly mistaken! The fascinating world of animation dates back to an era five thousand years ago where people used to showcase their stories using pottery and on cave walls. A pot bearing five drawings illustrating a goat jumping to eat the leaves of a tree when seen in a sequence, has been preserved as one of the earliest evidences in the history of animation.

Planning a career with The Toons?? Unleash your ‘toon mania’ on others with a professional degree from NSHM Institute of Media & Design, the largest media school in Eastern India.  The 75,000 sq. ft. academic infrastructure with latest facilities & classes with industry experts guaranty the best exposure in Multimedia, Video Editing, Sound Recording, Photography, Graphics & Animation and Audio-Video Productions.

Best Career Avenues in Animation Industry

Graphic Designer
A person with a creative mind and a professional degree who is ready to combine traditional art and evolving digital technologies into never seen before illustrations and logos for various advertising needs, is what summarises a graphic designer and his role in an organisation!
Animator
A person who can bring to life lifeless caricatures and characters, build a story around them and fascinate all with their visual effects is what constitutes a talented and qualified animator! Animation as a subject has a multitude of dimensions and it depends on you as to which one you want to opt for! From being a flash animator, to a character animator to being the inbetweener or the stop motion animator, you are free to choose any.
 Video Editor
A one of kind story teller who knows exactly where to start from and where to end; A good editor is responsible for enhancing the impact of a video/audio by adjusting its various elements like colour, sound, overall quality etc to present the audience a better glimpse of the inside details.

A niche industry is driven by passion. The Indian media and entertainment industry is ever growing and is always in need of people with professional art and graphics skills. You can choose to be part of either the pre production or the post production team. The pre-production process needs professionals who can conceptualise & create while the latter demands sound knowledge of software needed to handle industry demands.

A lucrative career is on the anvil for students of Travel & Tourism Management in India. The tourism sector is a key growth driver and a significant source of foreign exchange earnings for the country. Both international tourists and domestic travelers account for the voluminous business in this sector.

India is the 16th most visited country in the world. It’s not surprising given that the country has something in store to satiate the wanderlust in every visitor. While India’s rich history and vibrant culture draws lakhs of tourists every year, the tourism industry has now more offerings to boost its fanfare. India is emerging as the new hot-spot for medical tourism, eco-tourism, adventure trips, cruise holidays, film, rural and religious tourism.

What is working in favour of this sector?

Government Visa on Arrival – The availability of Visa on Arrival has been extended from 53 to 150 countries. The provision will create a massive influx of foreign tourists visiting the country. In 2015, this number is expected to hit the 8 million mark.

FDI – With the footfall of international tourists constantly on the rise, better facilities are in great demand. The immense potential of the market has led to a distinct increase in foreign direct investment(FDI) with more and more investors eyeing to make their entry.

The expanding industry is  in need of skilled manpower to meet its multifarious needs. The curriculum for BBM (Hons.) in Travel and Tourism Management at NSHM has been tailored keeping in mind the specific needs of this industry. Career opportunities in travel & tourism are many and the student has to find the right job fit to make a mark in this field.

What are the career prospects?

Medical tourism – India is among the top 3 destinations for medical tourism in the Asia Pacific region. Quality healthcare facilities coupled with skilled medical professionals and low cost of treatment draws many from all over the world to India. This apart, alternative rejuvenative therapies like Ayurvedic healing and yoga are extremely popular among foreigners who visit the country to avail these native remedial services.
Students of travel & tourism management can join organisation/ agencies that provide medical tourism services which apart from planning their treatment also plan their post therapy recuperation stay, at one of the many attractive holiday spots in the country before returning home. The course curriculum at NSHM has an entire paper devoted to medical tourism for the benefit of the students.

Eco-tourism – Eco-tourism has emerged as one of the most favoured forms of tourism in the current times. As an alternative to commercial tourism, those opting for eco-tourism, visit destinations where they can experience nature, learn about ecological preservation and aspect environmental conservation. India has a lot to offer to eco-tourism enthusiasts and India’s tourism department along with private agencies are trying to promote it in everyway possible. A career in eco-tourism development will have its own share of excitement and interesting opportunities to offer to its aspirants.
To give students in-depth insight into the various aspects of Eco-tourism & Sustainable Development, the curriculum includes a paper on the same.

MICE (Meetings, Incentives, Conventions and Exhibitions) – Events such as these are held throughout the year and keeps the business rolling for the tourism & hospitality industry. A career with an event management company or agency/organisation that takes charge of conducting these can be a very good option.

Escorts or Guides – You can work independently or with a travel agency as an escort or guide to take around travellers coming to visit India. Knowledge in history and geography along with good people skills can take an aspirant a long way. Learning a foreign language or two is always an added bonus. It gives you the option of working as an interpreter and accompany foreign delegates coming into town for meetings or vacations. You can also accompany Indian tourists travelling to a non- English speaking country on behalf of the agency. At NSHM, the curriculum includes learning French to ensure that our students have an added advantage.

Apart from these, there are other career avenues that a graduate in travel and tourism management can explore. These include working as inbound & outbound tour operators, in the airlines industry, on cruise ships, in cargo management organizations and in the accommodation sectors (Hotels, Motels and Resorts etc.).

A job that officially allows you to travel and even pays for it – can it get better than that? Not really. A career in travel and tourism will throw up such opportunities and the best bit is, you will get to plan holidays for people and contribute towards creating a memorable experience for them. The tourism sector will be one of the biggest beneficiaries of the Indian government’s Make in India campaign which is set to propel the nation forward and grab global attention. So, it’s without a doubt, the best time to consider a career in travel & tourism management.

Image Source: imgkid.com